Creating Safe and Welcoming Cultures

To help people feel safe and welcome within a family, team, organization, or community, two general strategies are: special attention and consistent treatment.

Examining the tension between those two strategies is a simple, powerful lens for understanding and improving culture.

The Strategies

The first strategy is to provide special attention.

Under this view, everyone is special and everyone gets a turn in the spotlight. Every type of person gets an awareness month or some sort of special appreciation day - nobody is left out. Everyone’s flag gets a turn to fly on the flag pole. The best of the best - whether it’s for performance, representing values, or going through adversity - are recognized. We shine a light on the bright spots, to shape behaviors and norms.

And for those that aren’t the best of the best, they get the equivalent of a paper plate award - we find something to recognize, because everyone has a bright spot if only we look.

This strategy works because special attention makes people feel seen and acknowledged. And when we feel seen, we feel like we belong and can be ourselves.

But providing special attention has tradeoffs, as is the case with all strategies.

The first is that someone is always slipping through the cracks. We never quite can neatly capture everyone in a category to provide them special attention. It’s really hard to create a recognition day, for example, for every type of group in society. Lots of people live on the edges of groups and they are left out. When someone feels left out, the safe, welcoming culture we intended is never fully forged and rivalries form.

The second trade off is that special attention has diminishing marginal returns. The more ways we provide special attention, the less “special” that attention feels. Did you know, for example, that on June 4th (the day I’m writing this post) is National Old Maid’s day, National Corgi Day, and part of National Fishing and Boating week, plus many more? Outside of the big days like Mother’s Day and Father’s Day - how can someone possible feel seen and special if the identity they care about is obscure and celebrated on a recognition day that nobody even knows exists?

The existence of “National Old Maid’s day” is obviously a narrow example, but it illustrates a broader point: the shine of special attention wears off the more you do it, which leads to the more obscure folks in the community feeling less special and less visible, which breeds resentment.

The second strategy to create a feeling of safety and welcoming in a community is to treat everyone consistently well.

In this world everyone is treated fairly and with respect. Every interaction that happens in the community is fair, consistent, and kind. We don’t treat anyone with boastful attention, but we don’t demean anyone either. We have a high standard of honesty, integrity, and compassion that we apply consistently to every person we encounter..

The most powerful and elite don’t get special privileges - everyone in the family only gets one cookie and only after finishing dinner, the executives and the employees all get the same selection of coffee and lunch in the cafeteria, and we either celebrate the birthday of everyone on the team with cake or we celebrate nobody at all.

The strategy of treating everyone consistently well works because fairness and kindness makes people feel safe. When we’re in communities that behave consistently, the fear of being surprised with abuse fades away because our expectations and our reality are one, and we know that we will be treated fairly no matter who we are.

But this strategy of treating other consistently well also has two tradeoffs.

The first, is that it’s really hard. The level of empathy and humility required to treat everyone consistently well is enormous. The most powerful in a group have to basically relinquish the power and privilege of their social standing, which is uncommon. The boss, for example, has to be willing to give up the corner office and as parent’s we can’t say things like “the rules don’t apply to grown ups.” A culture of consistently well, needs leadership at every level and on every block. To pull that off is not only hard, it takes a long time and a lot of sacrifice.

The second tradeoff is that to create a culture of consistently well there are no days off. For a culture of consistently well to stick, it has to be, well, consistent. There are no cheat days where the big dog in the group is allowed to treat people like garbage. There are no exceptions to the idea of everyone treated fairly and with respect - it doesn’t matter if you don’t like them or they are weird. There is no such thing as a culture of treating people consistently well if it’s not 24/7/365.

The Tension

The answer to the question, “Well, which strategy should I use?” Is obvious: both. The problem is, the two approaches are in tension with each other. Providing special attention makes it harder to treat others consistently and vice versa. They key is to put the two strategies into play and let them moderate each other.

A good first step is to use the lenses of the two strategies to examine current practices:

• Who is given special attention? Who is not?

• Who doesn’t fit neatly into a category of identity or function? Who’s at risk of slipping through the cracks?

• What do our practices around special attention say about who we are? Are those implicit value statements reflective of who we want to be?

• What are the customs that are commonplace? How do we greet, communicate, and criticize each other?

• Who is treated well? Who isn’t? Are differences in treatment justified?

• How do the people with the most authority and status behave? Is it consistent? is it fair?

• What are the processes and practices that affect people’s lives and feelings the most (e.g., hiring, firing, promotion, access to training)? Are those processes consistent? Are they fair? Do they live up to our highest ideals?

As I said, the real key is to utilize both strategies and think of them as a sort of check and balance on each other - special attention prevents consistency from creating homogeneity and consistency prevents special attention from becoming unfairly distributed.

From my observation, however, is that most organizations do not utilize these strategies in the appropriate balance. Usually, it’s because of an over-reliance on the strategy of providing special attention. That imbalance worries me.

I do understand why it happens. Providing special attention feels good to give and to receive and is tangible. It’s easy to deploy a recognition program or plan an appreciation day quickly. And most of all, speical attention strategies are scalable and have the potential to have huge reach if they “go viral.”

What I worry about is the overuse of special attention strategies and the negative externalities that creates. For example, all the special appreciation days and awareness months can feel like an arms race, at least to me. And, I personally feel the resentment that comes with slipping through the cracks and see that resentment in others, too.

Excessive praise and recognition makes me (and my kids, I think) into praise-hungry, externally-driven people. The ability to have likes on a post leads to a life of “doing it for the gram”. The externalities are real, and show up within families, teams, organizations, and communities.

At the same, I know it would be impractical and ineffective to focus one-dimensionally on creating cultures of consistently well. It’s important that we celebrate differences because we need to ensure our thoughts and communities stay diverse so we can solve complex problems. I worry that just creating a dominant culture without special attention, even one that’s rooted on the idea of treating people consistently well, would ultimately lead to homogeneity of perspective, values, skills, and ideologies instead of diversity.

The solution here is the paradoxical one, we can’t just utilize special attention or treating people consistently well to create safe and welcoming communities - we need to do both at the same time. Even though difficult, navigating this tension is well worth it because creating a family, team, organization, or community that feels safe and welcoming is a big deal. We can be our best selves, do our best work, and contribute the fullest extent of our talents when we feel psychological safety.