How to accept help during a family emergency (a tool for family resiliency)

Friends,

During a family emergency, one of the hardest things is knowing how to ask for and accept help. Often, if we’re fortunate to have loving friends and family around us, there’s a quiet army standing by, ready to support us as soon as they hear we’re struggling.

But here’s the tricky part: what do we ask them to do? How do we take them up on their offers? And what do we really need? These questions can feel impossible to answer in the middle of a crisis because we’re already overwhelmed by the situation itself.

I know this because Robyn and I just went through it.

When we welcomed our newborn home, we had to rush back to the hospital with him just a day later. It was the hardest week of our lives. By midweek, I was completely overwhelmed, even though we had so many loving offers of help and support.

That’s when I realized I needed to simplify things. I spent 30 minutes breaking down the problem into something I could actually manage. I created a worksheet to help me organize our needs and accept the help that was already being offered.

It made all the difference.

The worksheet helped me clarify what we needed, communicate it to others, and accept support in a way that felt natural and manageable. It worked so well that I plan to use it whenever we face a family emergency (though I hope that won’t be often).

Because this tool made such a big impact for us, I wanted to share it with you. I’ve attached two versions below:

• A blank template, ready for you to use.

• A version with notes that explain how it works.

This is for any family emergency—whether it’s a sick child, the death of a parent, emergency house repairs, or something else entirely. Please feel free to use it, adapt it, and share it with anyone who might need it.

I also plan to be more proactive by creating an emergency plan with close family and friends. That way, when life inevitably throws us a curveball, we’ll be ready.

Emergencies are going to happen. Let’s be prepared—not just to offer help, but to accept it when we need it most.

With Love from Detroit,
Neil

Become an Organizational Conservationist

Every workplace has polluters. They’re the ones who waste time, dodge accountability, and create stress for everyone around them. Just like pollution in the environment, their actions corrode morale, productivity, and profitability. And if we’re honest with ourselves, we’ve all contributed to organizational pollution at some point. I know I have, despite my best efforts.

When we show up late or run meetings without purpose, we’re polluting the environment. When we use up an employee’s talent without helping them grow, we’re leaving the soil barren. When we avoid conflict or delay fixing broken processes, we’re dumping waste for someone else to clean up.

This pollution doesn’t just stay at work—it seeps into everything. We bring the stress home to our families. It slows us down, makes decisions harder, and leaves everyone more exhausted when we are at work. Worst of all, it often goes unnoticed, even as it erodes our impact and profitability.

Organizational pollution, like environmental pollution, has unseen consequences. But the good news is that, as with the environment, we have options to clean it up.

Three Approaches to Workplace Pollution

When it comes to addressing pollution, we have a few ways forward.

1. Regulation

Imagine if we treated workplace behavior the way we regulate environmental harm. What if, at every performance review, we tracked not just numbers but also how well someone contributed to a healthy work environment? What if we promoted the people who developed others and penalized those who made their teams miserable?

Regulation works—it’s why we have cleaner air and water today. But it’s also hard. It requires the leaders of an organization to care enough to enforce it, and let’s face it, that’s a tall order in many places.

2. Shame

Shaming polluters is another option. Picture flyers in the company cafeteria calling out the manager who’s always late to meetings or the boss who verbally abuses their team. Public accountability can be a powerful tool.

But shame is risky. In most organizations, power dynamics favor the polluters, and those who speak out would surely face retaliation. Are we ready to risk our jobs to shame someone into doing better? Probably not.

3. Conservation

The most practical and empowering answer is to become organizational conservationists.

We can take responsibility for our corner of the workplace and make sure the environment we create is clean and healthy. That means running better meetings, giving honest feedback, and helping our peers grow. It’s about stopping waste before it accumulates, whether it’s wasted time, talent, or energy.

It starts small: asking ourselves if we’re polluting the work environment, encouraging better habits in our teams, and quietly backing others who do the same. These actions may seem minor, but when enough of us do them, the impact is undeniable. Ripples can become waves.

We can also support fellow conservationists. Let’s go out of our way to lift up people who improve the workplace. Even if they’re not the most powerful or influential, they’re worth protecting. And whenever possible, we can choose to distance ourselves from the polluters. The less we enable them, the less impact they’ll have.

Reclaiming Our Workplaces

Of course, none of this is groundbreaking. We all know the difference between a good work environment and a toxic one. But thinking about it through the lens of pollution makes it click in a new way. Polluters don’t just make work annoying—they harm everyone around them.

And honestly, we don’t want to be polluters. None of us do. Framing ourselves as conservationists helps us see our role in a new light. When we choose to conserve and protect the work environment, we’re not just doing what’s right—we’re building something better for ourselves and others.

So here’s the truth: pollution in the workplace is a choice. But it’s a choice we make together. Every meeting, every interaction, every decision—it’s an opportunity to either pollute or conserve. The more of us who take pride in being conservationists, the greater our chance of creating healthy, thriving work environments.

And maybe, just maybe, we’ll leave the workplace better than we found it, and that will ultimately make quality of life better both at home and at work.

We must create important jobs

As Robert and I left the campground sink after washing the dishes, he was a little disappointed. He wanted to carry what he thought was more important: the 8L sack of potable water we’d use all day at our campsite, rather than the washbasin full of dishes.

I thought back to a lesson I learned at Student Council camp in high school: all jobs on the team are important.

At camp, years ago, one of our exercises was a simulation of a manufacturing process—we had to replicate a design, transport parts, and rebuild the design to spec in a different room. I felt unimportant as the truck driver—all I did was follow orders, wait around, and move parts from one room to another.

But my camp counselor reminded me during our debrief, “Could the team have built the design without you driving the truck?” I learned one of the most important lessons in leadership: if it needs to be done, the job is important. And no matter what the job is, the person who does it should be treated with the same high level of respect as everyone else on the team.

That’s what I told Robert: it’s okay that the sack of water was too heavy for you to carry. You’ll be stronger someday. But carrying those dishes? We need those dishes too, and I appreciate you carrying them. You’re doing an important job.

Over the years, as I’ve taken on more leadership roles, the lesson I learned at camp has deepened. It’s not just about recognizing that all jobs are important and treating everyone with respect, regardless of status. It’s also about ensuring that everyone has a role that truly matters.

Too many people in too many organizations have jobs that underutilize their capabilities, sometimes in ways that are almost insulting. Generally, if someone is good enough to be hired, they want to contribute meaningfully. Not everyone aspires to senior roles, but almost everyone wants their job to be impactful, not bullshit.

Unfortunately, some leaders seem to think that their team members should figure out what’s important on their own—they can’t be bothered to help those with less power craft meaningful roles.

I don’t live by that standard. If we have more authority and status than someone else, we need to help them find and fulfill an important job. We need to create opportunities for others to be respected. Sure, it’s a two-way street, but more of that responsibility lies with those of us who have more authority.

One of the most impactful things we can do as leaders is to actively help others create roles that matter. When we create opportunities for everyone to contribute meaningfully, we not only respect them—we elevate the entire team.

We must create important jobs.

Imagination is a Foundational Leadership Skill

I define leadership as the act of taking responsibility for something.

However, one crucial element that underpins effective leadership is frequently overlooked: imagination. From my experience, both personal and professional, I have learned that taking full responsibility for a project or goal requires the ability to vividly imagine its realization. This power of imagination is not just a lofty concept but a practical and essential skill for leaders.

To inspire a team to bring our vision to life, we must articulate it clearly and compellingly. This act of sharing our imagination is what we commonly refer to as having a vision. Whether you are a CEO, product manager, entrepreneur, artist, politician, or parent, the ability to communicate your vision is fundamental to effective leadership.

Imagination operates on three distinct levels when we take responsibility for a project. To illustrate, consider the creation of a running shoe. The first level involves envisioning the product itself. What does the shoe look like? How is it designed? What makes it unique and special? This product vision is the core of what we aim to create, whether it’s a shoe, a family, a city, or a store.

The second level of imagination is what I call the market or cultural vision. This involves envisioning the broader impact of our product or project on the world. For our running shoe, we must consider who will be using it. Are they solo runners or part of running clubs? How does running with our shoe change them as individuals? What new stories do they tell themselves because of their experiences? How do these runners interact with others differently? Envisioning this broader impact helps us understand how our efforts contribute to making the world a slightly better place.

The third level of imagination is the internal vision, which focuses on the process and team dynamics required to bring our vision to life. For the running shoe, this means imagining the manufacturing process: How will the shoe be made and designed? Who will be part of our team? What kind of culture will we cultivate within our team? What will our interactions look and feel like? If a documentary were made about our journey, what key moments and values would it highlight? This internal vision ensures that we have a clear roadmap for achieving our goals.

In essence, a leader is someone who takes end-to-end responsibility for a project or goal. To do this effectively, the ability to imagine and share what’s in our mind’s eye is essential. Without this, we risk merely replicating someone else’s vision instead of creating our own.

This brings us to two key “how” questions: How do we get better at imagining, and how do we assess imagination in others?

To improve our imagination, we need practice. However, imagination cannot be practiced in the abstract. We must engage in the act of creation—whether it’s building a custom shelf, writing a book, painting a picture, or organizing a street festival. The process of imagining often unfolds naturally as we commit to building something. We don’t set out with the intent to imagine; instead, we follow our instincts, commit to the project, and let the imagination flow.

Assessing imagination, particularly in an interview setting, is relatively straightforward. Ask candidates to share their dreams—whether for their current company, their family, or their community. Encourage them to elaborate with follow-up questions. If, within 5-10 minutes, you can vividly see what they envision and feel excited about it, they likely possess a refined ability to imagine and communicate their vision. Chief James Craig, who led the Detroit Police Department while I was there, emphasized this principle: “We have to talk about our dreams.” I wholeheartedly agree.

To ground this discussion, which may seem abstract, let’s envision a world where people are committed to making their corner of the world a bit better by bringing their dreams to life. Achieving this requires the ability to imagine and clearly communicate what’s in our mind’s eye. How do we cultivate this capability? By building things and talking about our dreams.

Pull the Tomatillos: A Gardener’s Parable of Enterprise Leadership

This parable about enterprise leadership and strategy starts in our backyard vegetable garden in Detroit.

Our small urban garden in Detroit is a raised bed measuring just 4x12 feet. As novice gardeners, we often cram in more transplants than we should. Despite the tight space, tending to the garden is a joy, and I often talk to the plants while working the soil.

Last year, we took a chance and planted tomatillos. Although they grew well, we didn’t use them much because I wasn’t sure how to incorporate them into recipes, and we didn’t harvest enough to make it worthwhile. Many of the tomatillos fell into the bed and nestled into the soil. This year, tomatillo plants sprouted up all over the raised bed with cheer and resilience.

This weekend, while clearing weeds and preparing the bed for the fall crop season, I reflected on a lesson in enterprise strategy and leadership. We belong to a wonderful garden club, Keep Growing Detroit, and I’m picking up transplants from them this week. This is where the parable begins to take root.

As a gardener, some choices are easy. Do I pull the weeds? Absolutely. Weeds steal resources and space from our vegetables. It was sad but straightforward to cut our losses and pull the carrots we planted. Despite our efforts, the carrots didn’t thrive because weeds and grasses consumed the resources and space they needed to grow. Moreover, we planted them 2-3 weeks too late, and the cool-weather-loving carrots couldn’t withstand the heat. After assessing the situation, it was clear these carrots wouldn’t reach maturity.

We were disappointed because carrots are a family favorite. They’re delicious, and it’s fun to pull them while joking, “What’s up Doc?” like Bugs Bunny. Despite being a risk worth taking, the carrots didn’t turn out as planned.

Next, I had to decide about the tomatillos. Should I pull them or let them grow? The fallen tomatillos were thriving, already fruiting with many more to come. Ultimately, I decided to pull the tomatillos from the bed. It was painful and felt wasteful since they were already producing fruit.

What I realized was that even with a bumper crop of tomatillos, I would have had to go out of my way to use them. Honestly, I wasn’t interested in experimenting with new tomatillo recipes; I would have preferred trying a new vegetable like a pepper, squash, or bean. I would have used them, but I wouldn’t have been excited about the results. Tomatillos weren’t going to get me where I wanted to go.

In our garden, those tomatillos represented a real opportunity cost. With limited space in the bed, keeping the tomatillos meant losing the chance to plant fall crops that would better serve our needs. The tension was real; the tomatillos were already fruiting, creating inertia to leave them in the ground. But I knew I had to pull them because of the opportunity cost. Even a bumper crop of tomatillos wouldn’t help me achieve the outcomes I cared about.

We have to pull the tomatillo priorities. In enterprises, just like in a garden, attention and resources are limited. As enterprise leaders and strategists, we must focus on initiatives that not only bear fruit but also get us to where we want to go.

Every enterprise I have worked in has projects analogous to the weeds, carrots, and tomatillos in my garden. It’s challenging, but relatively easy, to end pet projects that pop up uninvited and steal resources and space from our most critical initiatives. We just have to recognize these projects for what they are—weeds—even if it requires a crucial conversation with the project leader.

We also have to pull the carrots, which are the projects we should be doing but have run off the rails and are no longer viable. For these, we need to celebrate our failure and learn from our mistakes so that the next time we attempt them, we succeed.

And hardest of all, we need to pull the projects that are bearing fruit but aren’t getting us where we actually want to go. These tomatillo projects are crucial to end because if they grow and succeed, they commit us even more to a direction that isn’t in the enterprise’s long-term interest. Tomatillo projects make us feel great right now but are dead ends in the long run.

To be sure, it’s not easy for any enterprise to say no, establish priorities, and end initiatives. But the enterprise is our garden bed, and we have to do what helps the garden grow the fruit that gets us to where we want to go.

That means we have to find the weeds and pull them. Even if it’s sad, we have to pull the carrots. And even though it feels terrible to end projects that are bearing fruit, we must have the courage to pull the tomatillos. The success of our enterprises and our gardens depends on it.

Stale Incumbents Perpetuate Distrust

In a society where trust levels are low and have been falling for decades, have you ever wondered who stands to gain from this pervasive and persistent distrust?

My hypothesis is this: low trust isn’t just a social ill—it’s a profitable venture for some. Over the years, I’ve noticed different groups that seem to benefit from distrust, both within organizations and across our culture. In this post, I’ll share my observations and explore who profits from distrust. If you have your own observations or data, please share them as we delve into this critical issue together.

Adversaries

The first group that benefits from low trust is straightforward: our adversaries. Distrust and infighting often go hand in hand. It’s much easier to defeat a rival, whether in the market, in an election, in a war, or in a race for positioning, when they are busy fighting among themselves and imploding from within.

Brokers

Another group that profits from distrust are brokers. Though they often don’t have bad intentions, brokers make a living by filling the gap that distrust creates. By “broker,” I mean someone who advocates on our behalf in an untrusting or uncertain environment. This could be a real estate agent, someone who vouches for us as a business partner, a friend who sets people up on blind dates, or someone whose endorsement wins us favor with others.

Mercenaries

Mercenaries are a less well-intentioned version of brokers. These people paint a dark picture of a distrustful world and then offer to fight for us or provide protection—for a price. Mercenaries never portray themselves as such, even if that’s what they really are.

Aggregators

Aggregators are people or organizations that build a reputation for being consistently trustworthy, especially when their rivals are not. Essentially, they aggregate trust and communicate it as a symbol of value. A good example of aggregators are fast food brands. When traveling abroad, people trust an American fast food chain to be clean, consistent, and reasonably priced. Many brands across industries thrive because they’ve built a trustworthy reputation.

These groups are fairly straightforward, and many of you might find these categories intuitive and relatable. However, they didn’t seem to cover enough ground to explain the persistent low trust levels in our culture. As I thought more about it, I realized that the largest group benefiting from distrust might be hidden in plain sight…

Stale Incumbents

Now, let’s consider the largest group that might be benefiting from distrust: stale incumbents.

Imagine someone you’ve worked with who always slows down projects. They resist learning new things and believe in sticking to the old ways. They’re nice, but their team never meets deadlines or finishes projects—they always have a believable excuse. This person is a stale incumbent.

More specifically, a stale incumbent is someone in a position who is out of ideas or motivation to innovate. Their ability to keep their job depends on everyone being stuck in the status quo. Here’s how it works:

1. They get into a comfortable position.

2. They stop learning and trying new things.

3. They run out of ideas because they stopped learning.

4. They try to hide and let new ideas fade.

5. They allow distrust and low standards to settle in.

6. When new people ask questions, they blame distrust: “It’s not my fault; others aren’t cooperating.”

7. They make the status quo seem inevitable, doing the minimum to keep their position and discourage change.

8. They repeat steps 4-7.

Stale incumbents need distrust to hide behind. They want to keep their comfortable position but have no new ideas because they stopped learning. A culture of distrust is the perfect scapegoat: it can’t argue back, and people think it can’t be changed, so they stop asking questions and give up. The distrust also makes it harder for new people to show up, innovate, annd expose the stale incumbent.

Ultimately, stale incumbents can keep their jobs while delivering mediocre results. This staleness spreads, making the culture of distrust harder to reverse because more stale incumbents depend on it. It’s a cycle of mediocrity, not anger and fear.

I don’t have experimental data, but I do have decades of regular observation draw from. I believe stale incumbents help explain the persistent low trust in America. Many people started with energy but never found allies, and the stale culture assimilated them.

The good news is there’s hope. If distrust is due to stale incumbents rather than malicious actors, we may not face much resistance in bringing about change. The path to change is clear: bring in energetic people and help them bring others along. It’s hard, but not complicated. By fostering a culture of learning, innovation, and trust, we can break the cycle of mediocrity and create a more trusting and dynamic society.

Exponential Talent Development

Most of us have a HUGE gap between the impact we actually make and what we are capable of.

Asking myself (and my teammates) this question helps me put it in perspective: How would you rate yourself on a scale from 1 to 100?

• A 100 represents making the highest possible impact that your talent and potential allow.

• A 1 represents completely wasting the opportunity to positively contribute to the world.

I think most of us, myself included, are much lower on this scale than we realize—maybe a 20 or 30 at best. This realization begs the question: Why is there such a discrepancy, and what can we do about it?

In my experience, there are three reasons we leave vast amounts of our talent and potential untouched. First, we may never be challenged enough to use it. Second, we're not in the right contexts to let our strengths shine. Third, we may not have the support we need to develop the untapped talent we possess.

If we were all fully auto-didactic, we’d have no problem. That's because an auto-didact can fully teach and develop themselves. But none of us are completely auto-didactic; we all need others' help to develop ourselves so that we make our fullest contributions.

Introducing Exponential Skills

The difficulty in fully developing ourselves and others is relevant in many contexts. In professional settings, we call this challenge "talent development." In family settings, it’s "parenting." In community spheres, it's "mentorship" in secular contexts and "faith formation" in spiritual ones. In all domains of our lives, fulfilling and contributing the totality of our potential to the world matters.

The question I like to ask to really push my thinking is: What would have to be true for everyone in the world to develop and contribute 100% of their potential? As I’ve reasoned through this, the only way we get to the point of the world contributing 100% of their talent is through an exponential feedback loop where the number of people helping others to grow and develop increases exponentially.

To make the jump to create a society with an exponential feedback loop for talent development, let me define some terms and introduce some concepts:

We are all contributors who bring our talent and potential to the world. Some of us contribute by making art, others by building bridges, creating knowledge, making cakes, or making decisions. In mathematical terms, think of this as a constant: c.

A coach is a contributor who also helps develop others. Coaches are a big deal because they help others close the gap between their potential and their contribution. Think of this as x(c), where x is the number of people a coach is able to develop.

A linear coach is a coach who also helps develop other people into coaches. Think of this as mx(c), where m is the number of other coaches the linear coach creates.

An exponential coach is a linear coach whose coaching tree goes on in perpetuity: the people I coach become coaches, and then those people create more coaches, and those people create more coaches, and so on. Think of this as (mx(c))^n, where n is the number of generations an exponential coach is able to influence the cycle of creating more coaches.

Visually, I think of it like this:

Barriers To Creating Exponential Coaches

To create exponential coaches, several significant challenges need addressing. These challenges revolve around how we internalize and transmit knowledge, and the intrinsic motivations behind our contributions.

Challenge 1: Recognition Gap — The further you get from a contributor, the less credit you get for your work. This recognition gap can demotivate those who do not see immediate returns on their efforts. Solution: To overcome this, we must cultivate inner motivation and focus on long-term impact rather than immediate recognition. Developing a sense of purpose that transcends acknowledgment allows leaders to dedicate themselves to creating a lineage of coaches, thus prioritizing legacy over accolades.

Challenge 2: Complex Idea Communication — For an idea to spread, the messenger must internalize it sufficiently to simplify and communicate it effectively. This requires a deep understanding of both the intellectual and emotional aspects of the idea. Solution: Coaches need to engage in profound introspection to grasp the nuances of their knowledge and experiences fully. This depth of understanding enables them to articulate these concepts clearly and simply, making them accessible and teachable.

Challenge 3: Teaching to Teach — Teaching others to teach is a complex task that involves not only passing on knowledge but also instilling the value and methodology of teaching itself. This requires a reflective understanding of one’s own teaching practices. Solution: Coaches should introspect on their teaching methods and motivations, understanding them deeply enough to convey their importance to others. This process ensures that the coaches they develop can, in turn, teach effectively, perpetuating a cycle of self-replication in coaching practices.

Mastering these challenges not only enhances our own potential but also multiplies our impact exponentially across our communities and industries.

Where Do We Even Start?

On a personal note, the person I call Nanna is not my grandmother by birth but rather by love; she's my father-in-law's mother. During a trip to England a few years ago, I asked her about the secret to a long and healthy life. Here are the highlights of what she said:

• Make time for family, faith, and community.

• Stay active; keep your body moving, whether it’s through dancing, walking a dog, or any other physical activity.

• Find a way to express yourself—through music, art, writing, knitting, making movies, having a book club, or any other form—because expression is crucial to mental and emotional health.

That last imperative is so deeply intertwined with introspection. Isn’t expression just a word that means exploring our inner world and then sharing it outside of ourselves? We have to express to be sane and healthy.

I know this post is heady and meta. I’ve been thinking about this concept for months, and I’ve only just synthesized enough to share a muddy morsel of it. A fair question to ask is: Where, in the real world, do we even start?

For inspiration on where to start on our own journeys to become exponential coaches, we can take heed from Nanna. She was onto something.

To become an exponential coach, we have to introspect and express. And to introspect and express, we have to find a medium that works for us and allows us to explore our inner world. And once we find it, we have to just practice with that medium, over and over.

For me, that medium is writing. For others, it might be painting, photography, singing, or making pottery. For others still, it might be talking honestly with a good friend, praying, or starting a podcast.

The medium doesn’t really matter, as long as we just do it. As long as we take that time to introspect and express. That’s the first step we all can take to grow toward becoming exponential coaches. Expression is the first step to becoming an exponential coach.

How to Avoid Boondoggle Projects

I’ve spent too much of my life on absolute boondoggles of projects. Now, I know better.

To avoid boondoggle projects in any organization or team, these five questions must be clear to everyone (especially to me): who, what, to what end, why, and how.

Here they are:

• Who are we serving? Answering this provides clarity on whose needs we really have to meet and who the judge of success and failure actually is. If we’re not clear on who is saying “thank you” at the end of all this, how can we do something magical for them?

• To what end do we aspire? This clarifies what a successful mission looks like. The needle has to move on something; otherwise, why are we putting forth any effort?

• What are we delivering? This clarifies the tangible thing we have to put in front of someone’s face or into their hands. If we’re not clear on what we’re building, aren’t we all just wasting our time?

• Why does this matter? This clarifies the urgency and importance. If this doesn’t matter a lot, let’s respect ourselves enough to do something else that does.

• How are we going to get from here to the end? This clarifies the process. If we don’t know how to get this done, will we ever finish?

Answering these five questions is the cheapest, simplest project charter you’ve ever had. If everyone on the team has the same answers to these questions, you’ll prevent the project from becoming a boondoggle.

If we’re part of leading a project, getting the team to clarity on these five questions is our job.

It’s not about the words

For a long time now, I’ve believed that being a leader is hard, but it’s not complicated. If we take responsibility we are a leader. If we do not take responsibility, we are not. It’s that simple.

What seems to matter is not the word we use to describe ourselves. What we need to understand is two things:

1. Do we have power, yes or no?

2. Are we taking responsibility, yes or no?

Ultimately, the place we have to be the most honest is the mirror: When I have power, how do I act? What about when I don’t?

The rest is just words.

We Are Everyday Artists: Seizing the Canvas of Daily Routine

What is an artist?

Three things define an artist: a point of view, refined craft, and canvas. This is my interpretation, and I'll elaborate shortly. Here’s a thread on ChatGPT for a summary of different schools of thought on what an artist is.

We can be artists in our day to day lives. Parenting can be artists’ work. Leadership can be artists’ work. Yes, artists create plays, music, paintings, and dance - but fine and performing artists are not the only artists there are.

We are all capable of being artists within our respective domains of focus. We should.

Artist = point of view + refined craft + canvas

Artists have a point of view. A point of view is a unique belief about the world and the fundamental truths about it. Put another way, an artist has something to say. A point of view is not necessarily something entertaining or popular, but I mean it as a deeper truth about life, the world, ideas, or existence itself.

A point of view might be and probably should be influenced by the work of others, but it’s not a point of view if it’s copied. To be art, the artist must internalize their point of view.

Artists have a refined craft. Artists must be able to bring their point of view to life and communicate it in a novel, interesting, and compelling way. Bringing their point of view to life in this way takes skills and practice. And it’s not just technical skills like a painters brush technique or a writer’s ability to develop characters, part of the skill of being an artist is the act of noticing previously unnoticed things, or, the ability to connect deeply with emotions, feelings, and abstract concepts.

A refined craft might be and probably should be influenced by the work of others and exceptional teachers, but it’s not a refined craft if it’s mere mimicry of someone else. A refined craft is something that the artist has mastery in.

Artists have a canvas. The point of view that an artist brings through their refined craft must be manifested somewhere. Painters literally use canvasses. For dramatic actors, their canvas is a stage performance. For muralists, their canvas is the walls of large buildings.

However, those mediums do not have to be the only canvas. For a corporate manager, their canvas might be a team meeting. For someone cooking a family dinner, their canvas might be the dinner table - both the food and the surrounding relationships. For a parent, their canvas might be their nightly bedtime routine. For someone just trying to be a good person, their canvas might be their bathroom mirror or journal, where they reflect on how their actions have impacted others.

And for what it’s worth, a canvas doesn’t have to be the center of a performative act. A canvas is merely the medium. Who sees the medium, and its level of public transparency, is an entirely different question.

Examples really bring what I mean to life. I’ve asked ChatGPT to apply the Artist = point of view + refined craft + canvas framework to a handful of people. This link will take you to an analysis of Frida Kahlo, Jay-Z, Steve Jobs, JK Rowling, Oprah Winfrey and others.

We need artists

What I find so compelling about artists is they move society and culture forward. In some ways, people who operate as artists are among the only people who can progress us forward. Why? First, artists operate in the realm of beliefs, which means they can change the deepest parts of people’s minds. Second, because artists bring a novel perspective to the table, they’re people who cut against the grain and challenge long-held norms, by definition. Artists make a difference by making things different..

This is exactly why I think we ought to operate as artists, especially in our daily lives as parents, colleagues, and community members. I believe things ought to be different and better. Kids, on average, deserve better parents. People working in teams, on average, deserve better colleagues and leaders. Communities, on average, deserve a better quality of life.

We are fortunate to be alive now, but there is room for improvement. Daily life for children, workers, and citizens ought to be much better because there is still so much unecessary drudgery and suffering.

Moreover, there is insufficient abundance for everyone to pursue a career as a fine artist or performing artist. Conventional art is invaluable, but not feasible for most to pursue professionally or as a hobby. For most of us, the only choice for us is to act as artists at home, work, or in our communities.

Again, I think examples bring it to life. Here are three personal examples that illustrate that we can think of ourselves not just as parents, leaders, or citizens, but as artists. (Note: my examples don’t imply that I’m actually good at any of these things. It’s an illustration of how one might think of these disciplines as art).

As an artist-parent…

I believe…that I am equal in worth to my children and my job is to love them and help them become good people that can take care of themselves and others. I’m merely a steward of this part of their life, and that doesn’t give me the right to be a tyrant.

Part of my craft is…to reflect questions back at them so they can think for themselves. So if they ask, “Should I ride my bike or scooter on our family walk?” I might reply, “What should you ride, buddy?”

My canvas…is every little moment and every conversation I have with my kids.

As an artist-leader at work…

I believe…our greatest contributions come collaboratively, when we act as peers and bring our unique talents together in the service of others.

Part of my craft is…creating moments where everyone on the team (including our customer) has time to speak and be heard - whether in groups or 1-1 behind the scenes..

My canvas is…team meetings, 1-1 meetings, and hallway conversations where I am in dialogue with colleagues or customers.

As an artist-citizen…

I believe…we will reach our ideal community when there is leadership present on every single block and community group.

Part of my craft is…find new people in the group and ask them to lead something, and commit to supporting them.

My canvas is…neighborhood association meetings, conversations while walking my dog, and the moments I’m just showing up.

We can be artists. Even if we can’t paint, even if we can’t dance, even if we can’t write poetry - we can be artists.

How we become everyday artists

The hard question is always “how”. How do I become an artist-parent or artist-leader? This is an important and valid question. Because these ideas of “point of view” and “craft” are so abstract and lofty.

What has made these concepts practical to attain is starting with my mindset. We can act as if our environment is a canvas.

So no, the team meeting at work isn’t just a meeting - it’s a canvas. And no, the car ride to school isn’t just 15 minutes with my sons to kindergarten or daycare drop off, it’s a canvas. These are not ordinary moments, I need to tell myself that I’m an artist and this is my canvas.

Because when I treat the world like a canvas, it goads me into considering what my point of view is. Because what’s the use of a canvas without a point of view? The existence of a canvas persuades me to form a point of view.

And when I think about my point of view, it nudges me to consider and hone my craft. Because what’s a point of view without the ability to bring it to life? Once I have a point of view, I naturally want to bring it to life.

Treating the world around me like a canvas is both under my control and the simple act which snowballs me into practicing as an artist in everyday life.

If you think being an everyday artist has merit, my advice would be to pursue it. Just start by taking something ordinary and make it a canvas. Because once we have a canvas and take our canvas seriously, an artist is simply what we become.

Photo by Anna Kolosyuk on Unsplash

When shit isn’t working: Mountains vs. Plateaus

Sometimes, shit just isn’t working. We’ve all had slumps where we feel like this.

It could be on a project at work, as a parent, in marriage, when solving a social problem, or when working on a creative project.

The first lesson that most of us learn is what they say about insanity: doing the same thing over and over and expecting a different result is insanity. So most of us learn not to be insane.

When shit just isn’t working, step one is to do something different. Most of us generally know this, even if we don’t act upon it right away.

But there’s a subtlety that matters, when shit just isn’t working. What we have to assess is whether we’re fundamentally on a mountain or a plateau, because how you conquer a mountain and a plateau is fundamentally different.

Mountains vs. Plateaus

The problem with mountains is that they are big and steep. But what’s great about mountains is that there’s no way to go but up. Mountain problems are an incremental challenge.

So to get over a mountain, what you do differently is just lean in harder. You spend more time, spend more money, or throw people at the problem. Basically, if shit isn’t working and you’re on a mountain - we just have to put one foot in front of the other, and just climb harder and climb higher. Eventually, you know you’re going to get to the top, you just have to add effort and survive the climb.

Cleaning a dirty house before a party is a mountain problem - you just hunker down, and ask a friend to help you if it needs to happen faster.

The problem with plateaus is that they are flat. Which means running harder doesn’t get you anywhere - you’re stuck on the plateau at the same flat elevation with nowhere else to go, no matter how fast or hard you run.

The even bigger problem with plateaus is that the only way off is to jump off of it.

If the situation you’re in is being stuck on a plateau, you have to rock the boat and do something radical. Plateau problems require a phase shift to get unstuck.

Reducing my mile splits and body fat % in advance of a half marathon has been a plateau problem.

After a few weeks of training, running longer distances once a week wasn’t getting me in better shape. I wasn’t getting strong enough to be durable for long distances nor were my splits getting any faster.

Instead, I had to jump off a cliff and try an entirely new training method: interval speed runs.

Interval speed runs are where you run at a faster pace for a short burst, and then have a short rest. A speed run might end up being the same time and distance as a regular training run, but running short intervals fast, is fundamentally different on the body than a distance run at a moderate pace.

Once I jumped, and tried something entirely new (interval speed runs) - my half marathon training started popping. My legs got noticeably more durable, and my muscle mass started rising while my mile splits started falling. It was nuts how big of a difference it made.

We need to assess where we are

When shit isn’t working, the right answer isn’t always turnkey. Before acting, we have to determine whether we’re on a mountain requiring more of the same, or, if we’re on a plateau that requires a radical phase shift.

As people who take responsibility for making things better, it’s critical to pause. If we don’t get a lay of the land, we might not ever get things working again.

So, the next time you find yourself stuck, take a step back and ask: Is this a mountain to climb or a plateau to leap from? Your answer might just be the breakthrough you need.

Photo Credit: Morgan Alicia on Unsplash

The Dynamic Leader: Parenting Lessons for Growing a Team

In both life and work, change isn't just inevitable; it is a vital metric for assessing growth. My experiences as a parent have led me to a deeper understanding of this concept, offering insights that are readily applicable in a leadership role.

Children Grow Unapologetically

As a parent, it’s now obvious to me that children are constantly evolving, forging paths into the unknown with a defiance that seems to fuel their growth. Despite a parent’s natural instinct to shield them, children have a way of pushing boundaries, a clear indicator that change is underway. This undying curiosity and defiance not only foster growth but necessitate a constant evolution in parenting styles.

Today, my youngest is venturing into the world as a wobbly walker, necessitating a shift in my approach to offer more freedom and encouragement, but with a ready stance to help our toddler the most dangerous falls. Meanwhile, my older sons are becoming more socially independent, which requires me to step back and allow them to resolve their disputes over toys themselves. It's evident; as they grow, my parenting style needs to adapt, setting a cycle of growth and adaptation in motion.

The Echo in Leadership

In reflecting on this, I couldn't help but notice the clear parallel to leadership in a corporate setting. A leader's adaptability to the changing dynamics of the team and the operating environment is critical in fostering a team's growth. If a leadership style remains static, it likely signals a team stuck on a plateau, not achieving its potential.

A stagnant leadership style not only hampers growth but fails the team. It is thus imperative for us as leaders to continually reassess and tweak their approach to leadership, ensuring alignment with the team's developmental stage and the broader organizational context.

This brings me to a critical question: how often should a leader change their style? While a high frequency of change can create instability, a leadership style untouched for years is a recipe for failure. A quarterly review strikes a reasonable balance, encouraging regular adjustments to foster growth without plunging the team into a state of constant flux.

Conclusion: The Dynamic Dimension of Leadership

In the evolving landscapes of parenting and leadership alike, adaptability emerges not just as a virtue but as a vital gauge of growth and effectiveness. Thanks to my kids, I was able to internalize this pivotal point of view: understanding the dynamic or static nature of one's approach is central to assessing leadership prowess.

For leaders eager to foster growth, the practice of self-assessment can be straightforward and significantly revealing. It is as simple as taking a moment during your team's quarterly goal reviews to ask, "How has the team grown this quarter?" and "How should my leadership style evolve to support our growth in the upcoming period?"

By making this practice a routine, we can ensure that our leadership styles remain dynamic, evolving hand in hand with our teams' developmental trajectories, promoting sustained growth and productivity.

Photo by Julián Amé on Unsplash

It is what it isn’t: surfacing struggles as a key leadership responsibility

When we all use phrases like “it is what it is” or “I’m just tired” - portraying that we’re doing fine while masking our struggle.

And honestly, that actually seems rational. Talking about struggles is really hard! And most of the time, we don’t know if the person we’re talking to actually cares or is just interested in making small talk.

And so we use a phrase like, “it is what it is” and move on.

In our culture, we have lots of phrases like these, which have a double meaning - where we’re trying to suggest that we’re doing fine enough but are actually feeling the weight of something difficult.

But just because it’s rational, doesn’t mean we should use phrases like these and just move on - letting the struggle remain hidden.

And if we’re taking the responsibility to lead, whether at work or at home, surfacing and resolving struggles is part of our responsibility as leaders.

The difficult question is how. That’s what I’ve been reflecting on and what this post is about: how do we surface and help resolve struggles when it’s rational to mask them?

Surfacing Struggles

Luckily, we often use consistent turns of phrases when we are surfacing struggles. If we listen for those tells, we have a chance to double down when we hear them and try to learn more.

I asked a question on facebook this week to try generating a list of these phrases which create a subtle and believable facade. Thank you to anyone who shared their two cents, these were the examples folks shared:

• “Living the dream.”

• “I’m fine.”

• “It’s going.”

• “I am okay.”

• “I’m hanging in there.”

• “That’s life.”

• “I’m here.”

• “Another day in paradise.”

• “Eff it.” (Used causally)

If we hear someone use phrases like these (or we say them ourselves) we can use it as a trigger to pause and explore, rather than as a cue to move on.

Surfacing Struggles With Kids

Kids are less obfuscating with their struggles, they come right out and share their little hearts out. They just struggle with being specific about their woes when then say or do stuff like:

• “I can’t do this!”

• “I’ll never figure this out!”

• “This is too hard!”

• [Screams and foot stomps]!

• [Pterodactyl noises with hands over ears]!

• “Poo-poo, poo-poo, POO-POO!”

• “I forgot how to walk!” (My personal favorite from our kids)

With kids, these can be cues to pause, gather our patience and saddle up to emotional coach through some big feelings.

Surfacing Struggles At Work

At work, we’re more opaque, deftly deflecting and misdirecting with our words to make our inner struggles seem like obstacles outside our control. How often have you heard phrases like this?:

• “We don’t have the resources.”

• “We’re too busy.”

• “It’s not our job.”

• “We’ll just CYA and keep it moving.”

• “We need to run this by the executive team first.” (or replace executive team with “legal”, “audit”, or “HR”)

• “We’re breaking the guidelines set out in [insert name of esoteric poorly defined policy that’s only tangentially related to the issue at hand].”

At work, it’s so easy to take these phrases at face value and assume that there’s nothing to explore. But there usually is.

Once I started listening for them, I found that these phrases of deflection came up at home and at work, all the time.

Resolving Struggles

When others use subtle but believable facades to avoid or deflect from their struggles, the key is to decipher what they would actually be saying if they felt like they could be honest and vulnerable.

If we can figure that out, we can meet the person in front of us (or ourselves in the mirror) where they are, understand their true needs, and then help them deal with their struggles.

When someone uses a subtle but believable deflection, they usually, deep down, mean something like this:

• “I’m overwhelmed. There’s so much happening and I can’t even figure out where to start.”

• “I’m scared. Things are not going well and I don’t know whether the future will be better.”

• “I don’t trust you. I need you to give me reasons to put my faith in you.”

• “I’m stuck. I’ve been trying to make this better but nothing seems to make a difference. I need help.”

• “I feel alone. I don’t feel the support of other people on this very difficult thing we’re going through.”

• “I don’t believe in myself. I need convincing that you won’t let me fail.”

• “I don’t care. To keep going, I need to feel like what we’re doing actually matters.”

• “I don’t trust our group. I’ve been let down before and I don’t want to be hurt again.”

• “I’m confused. I don’t know what to do or what’s expected of me.”

• “I’m ashamed. I need to feel included and that my behaviors don’t make my worth conditional.”

• “I feel guilty. I need encouragement and guidance that I can do better.”

• “I feel like I’m in danger. I need you to help me feel safe.”

If we discover the real root feeling or struggle, the posture we need to take is relatively straightforward. It’s rarely an easy struggle, but if we know what the person in front of us is actually dealing with, we actually have a chance to be helpful to them. If we don’t understand, we definitely won’t be helpful, even if we’re well-intentioned and try really hard.

Practical Skills Matter: Listening, Integrity, Compassion

The practical lesson that I’ve learned is twofold.

First, we need to listen very carefully for these very subtle deflections and instead of being fooled by them, we need to sharpen our focus. We need to pause and graciously lean in. These deflections are really tells that the person in front of us, or ourselves if we say them out loud, are actually struggling.

Second, we need to find a way to hear precisely what the person in front of us is having a hard time saying. That can happen in one of two ways. We either have to listen and observe very carefully, or, we need to show integrity and compassion so unflinchingly and consistently that the person in front of us feels safe enough to tell the truth.

Conclusions

Beyond the practical tools around how to surface and resolve struggles, there’s a broader point that’s important to make: we have a choice to make.

On the one hand, one could completely reject my point of view. Someone could say, “I’m not responsible for helping every person in front of me with every single one of their struggles. They need to suck it up, they need to figure some of this out on their own. They need to take responsibility for their own struggles, that’s not fully on me.”

Maybe that’s true, at least to some degree. In my life, I’ve found it impossible to help someone who’s not enrolled in the journey of finding a better way. And, it’s also true that we have practical limits. We as individuals can’t possibly do this all ourselves - there’s not enough time or energy available to us to take every struggle of the people we care about onto our shoulders alone.

But at the same time, I believe we need to try because we owe it to each other. We have all struggled. We have all needed someone to help us surface and resolve our struggles. We all have been helped, by someone, at some time. Nobody in this world has done it alone.

And if we want to move forward - whether it’s with our kids at home or with our colleagues at work - someone has to be responsible for it.

So when someone in our orbit next says something like, “it is what it is” or “I’m just tired” I hope we all choose to say something like, “oh really, what do you mean?” Instead of letting the conversation pass as if nothing happened.

That’s the choice we have ahead of us. Let’s choose to listen deeply.

Photo by Christina Spiliotopoulou on Unsplash

My Dream: Bringing CX to State and Local Government

My number one mission for my professional life is to help government organizations become high performing. If every government were high performing, I think it would change the trajectory of human history for the better in a big way.

One way to do that is to bring customer experience (CX) principles pioneered in the private sector and some forward thinking places (like the US Federal Government, the UK Government, or the Government of Estonia) and bring them to State and Local Government.

It is my dream to create CX capabilities in City and State Government in Michigan and have our state be a model for how CX can work at the State and Local level across the country.

Dreams don’t come true unless you talk about them. So I’m talking about it.

If you have the same mission or the same dream, I want to meet you. If you have friends or colleagues who have similar missions or dream, I want to meet them too. We who care about high performing, citizen-centric government want to make this happen. I want to play the role that I can play to bring CX to State and Local Government and I want to help you on your journey. Full stop.

I have so much more to say about what this could be, but I had to start somewhere. I had ChatGPT help me take some thoughts in my head and convert them into a Team Charter and a Job Description for the head of that team.

What do you think? Have you seen this? What would work? What’s missing? Maybe we can make something happen together, which is exactly why I’m putting a tiny morsel of this idea out there for those who care to react to.

The country and world are already moving to more responsive, networked, citizen-centric models of how government can work. Let’s hasten that transformation by bringing CX principles to the work our City and State Governments do every day.

I can’t wait to hear from you.

-Neil

—

Team Charter for Customer Experience (CX) Improvement in City or State Government

Purpose (Why?)

To transform and enhance the quality of government services and citizens’ daily life through CX methodologies. High impact domains include touchpoints with significant impact for the citizens who are engaged (e.g., support for impoverished families obtaining benefits) and those touchpoints affecting all citizens (e.g., tax payments, vehicular transportation), and touchpoints with high community interest.

Objectives (What Result Are We Trying to Create?)

• Increase citizen satisfaction

• Strengthen trust in government

• Elevate the quality of life for residents, visitors, and businesses

Scope (What?)

This initiative will focus on the top 5-7 stakeholders personas driving the most value to start:

• Improve how citizens experience government services, daily life, and vital community aspects

• Drive change cross-functionally and at scale across interaction channels

• Foster tangible improvements in the quality of life

• Create and align KPIs with community priorities and establish ways to measure and communicate success

Activities (How?)

• Segment residents, visitors, businesses, and identify top personas and touchpoints

• Develop customer personas, journey maps, and choose highest-value problem areas to focus on for each persona

• Prioritize and create an improvement roadmap

• Partner with various stakeholders to drive change

• Measure results, gather feedback, and align with community priorities

• Share progress regularly and communicate value to stakeholders to gain momentum and support

Team and Key Stakeholders (Who?)

• Leadership: A head with experience in leadership, CX methods, data, technology, innovation, and intrapreneurship

• Department Liaisons: Individuals driving CX within different governmental departments

• External Partners: Collaboration with other government agencies, citizen groups, foundations, the business community, and vendors

• Core Team: A mix of professionals with expertise in relationship management, digital, innovation, leadership, and related fields

Timeline and Next Steps (When?)

• 0-6 Months: Segmentation, personas, and journey mapping

• 6-12 Months: Problem analysis and a prioritized roadmap creation

• 9-18 Months: Tangible improvements and iterative changes in focus areas

• Ongoing: Continual refinement and adaptation to changing needs and priorities

—

Job Description: CX Improvement Team Leader

Position Overview:

As the CX Improvement Team Leader for City or State Government, you will drive transformative change to enhance citizens’ experience with government services and improve quality of life for citizens in this community. You will guide a cross-functional team to create innovative solutions, aligning with community priorities and creating tangible improvements in quality of life.

Responsibilities:

• Lead and inspire a diverse team to achieve objectives

• Create and align KPIs, establish methods for measurement

• Develop and execute an improvement roadmap

• Engage with stakeholders across government agencies, citizen groups, businesses, and more

• Regularly share progress and communicate the value of initiatives to gain momentum and support

• Collaborate with external partners and vendors as needed

• Foster an innovative and responsive culture within the team

Qualifications:

• Minimum of 10 years of experience in customer experience, leadership, technology, innovation, or related fields

• Proven ability to drive change at scale across various channels

• Strong communication and relationship management skills

• Experience in government, public policy, or community engagement is preferred

• A visionary leader with a passion for improving lives and a commitment to public service

Photo by NordWood Themes on Unsplash

A practitioner’s take on goals and dreams

There is a time and a place for SMART goals.

Like when we want or have to achieve something that’s specific, measurable, attainable, relevant, and timely. (See what I did there?)

Put another way, sometimes we need to outline a goal like this: “I will publish my book in 2023, and have 1000 people download or purchase it within 6 months of publication.”

But there are times when SMART goals are precisely the wrong approach to take.

Sometimes we have to dream. And a good dream is probably the inverse of a SMART goal: A audacious, unorthodox, and slow to achieve.

Put another way, sometimes we need to put a dream out there, something like: “I dream about a day when America is a more trusting place, probably because our government is innovative and citizen centric, we have skilled leaders on every block, and our culture becomes one where everyone reflects on their own actions and is committed to developing their own character.”

Here’s what I’ve learned about both, as a real person, living a real life, trying to achieve goals and dreams for real:

First, dreams are a paradox. The most visionary dream feel too crazy to talk about - and so we often don’t talk about them. At the same time, the surest way to never achieve a dream is to keep it a secret. The only way our dreams become a reality is if we talk about them even when it feels awkward.

Second, it’s really important to know whether the situation at hand requires a goal or a dream. If the situation is well understood and we need to “get it done”…goals all day.

But if we’re trying to imagine a better future, and contemplate a new way of being, dreams are the only way.

Third, both goals and dreams are worthless if they are not specific. If the finish line is blurry, collective action grinds to a halt, especially when there’s no hierarchy to scare people into action.

Finally, and perhaps most importantly, both dreams and goals require an action which deviates from the status quo. That’s why we dream and set goals in the first place, we want something to be different.

A good question is: “Do my goals and dreams require me to act differently? If so, how? If not, how do I get better goals and dreams?”

That’s there’s the unlock.

Photo by Estee Janssens on Unsplash.

How to build a Superteam

In today's dynamic business landscape, the concept of building high-performing teams and managing change has been extensively discussed in management and organization courses.

However, as I've gained real-world experience, I've come to realize that the messy reality we face as leaders is far different from the pristine case studies we encountered in school. Collaborating with other teams, even within high-performing organizations, presents unique challenges that demand a fresh perspective.

The Dilemma of Collaboration for High-Performing Teams

As high-performing teams, we often find ourselves operating within larger enterprises, requiring collaboration with teams from other departments and divisions. However, the reality is that not all these teams are high-performing themselves, which poses a significant challenge. Most enterprises lack the luxury of elite talent, and even the most high-performing teams can burn out if burdened with carrying the weight of others.

Over time, organizations tend to regress to the mean, losing their edge and succumbing to stagnation. If we truly aspire to change our companies, communities, markets, or even the world, simply building high-performing teams is not enough. We must contemplate the purpose of a team more broadly and ambitiously.

What we need are Superteams.

As I define it, a Superteam meets two criteria:

1. A Superteam is a high-performing team that's able to achieve difficult, aspirational goals.

2. A Superteam elevates the performance of other teams in their ecosystem (e.g., their enterprise, their community, their industry, etc.).

To be clear, I mean this stringently. Superteams not only fulfill their own objectives and deliver what they signed up for but also export their culture. Through doing their work, Superteams create a halo that elevates the performances of the people and partners they collaborate with. They don't regress to the mean; they raise the mean. Superteams, in essence, create a feedback loop of positive culture that is essential to make change at the scale of entire ecosystems.

One way to think of this is the difference between a race to the bottom and a race to the top. In a race to the bottom, the lowest-performing teams in an ecosystem become the bottlenecks. Without intervention, these low-performing teams repeatedly impede progress, wearing down even high-performing teams. Eventually, the enterprise performs to the level of that sclerotic department. This is the norm, the race to the bottom where organizations get stale and regress to the mean.

Superteams change this dynamic. They export their culture to those low-performing teams that are usually the bottlenecks in the organization, making them slightly better. This improvement gets, reinforced, and creates a transformative, positive feedback loop. As other teams achieve more, confidence in the lower-performing department grows. This is the race to the top, where raising the mean becomes possible.

The biggest beneficiary of this feedback loop, however, is not the lower-performing team—it's actually the Superteam itself. Once they elevate the teams around them, Superteams can push the boundaries even further, reinvesting their efforts in pushing the bar higher. This constant pushing of the boundary raises the mean for everyone, ultimately changing the ecosystem and the world.

How to Build a Superteam

The first step to building a Superteam is to establish a high-performing team that consistently achieves its goals. Moreover, a Superteam cannot have a toxic culture since it is difficult, unsustainable, and dangerous to export such a culture.

Scholars such as Adam Grant, who emphasizes the importance of fostering a culture of collaboration, have extensively studied how to build high-performing teams with positive cultures. Drawing from their work, particularly in positive organizational scholarship, we can further expand our understanding of Superteams.

In addition to the exceptional work of these scholars, it is essential to focus on the second criterion for a Superteam: elevating the performance of other teams in the ecosystem. How can a team work in a way that raises the performance of others they collaborate with? To achieve this, I propose four behaviors that make a significant difference.

First, a Superteam must act with positive deviance. Superteams should feel materially different from average teams in its ecosystem. Whether in composition, meeting structures, celebration of success, language, or bringing energy and fun, Superteams challenge conventions. Such explicit differences not only generate above-average results but also create a safe space for others to act differently.

Second, a Superteam must be self-reflective and constantly strive to understand and improve how it works. Holding retrospectives, conducting after-action reviews, or relentlessly measuring results and gathering customer feedback allows Superteams to make adjustments and changes with agility. This understanding of internal mechanics and the ability to transmit tacit knowledge of the culture enable every team member to become an exporter of the Superteam's culture.

Third, a Superteam walks the line between open and closed, maintaining a semi-permeable boundary. While being open and transparent is crucial for exporting the team's culture, maintaining a strong boundary is equally important. Being overly collaborative or influenced by the prevailing culture can hinder positive deviance. Striking the right balance allows Superteams to create space for exporting their culture while protecting it from easy corruption.

Finally, a Superteam must act with uncommon humility and orientation to purpose. By embracing the belief that "you can accomplish a lot more when you don't care who gets the credit," Superteams prioritize the greater purpose of raising the mean instead of seeking personal recognition. This humility allows them to make cultural improvements without expecting individual accolades, empowering others to adopt and embrace the exported culture.

Over the years, I've become skeptical of mere "culture change initiatives." True culture change requires more than rah-rah speeches and company-wide emails. Culture change demands role modeling and the deliberate cultivation of Superteams. Any team within an ecosystem can change its culture and aspire to build Superteams that export their culture, ultimately transforming the world around them for the better.

Leadership in the Era of AI

Just as the invention of the wheel revolutionized transportation and societies thousands of years ago, we might actually stand on the brink of a new era. One where generative AI, like ChatGPT, could transform our way of life and our economy. The potential impact of AI on human societies remains uncharted, yet it could prove to be as significant as the wheel, if not more so.

Let's delve into this analogy. If you were tasked to move dirt from one place to another, initially, you would use a shovel, moving one shovelful at a time. Then, the wheel gets invented. This innovation gives birth to the wheelbarrow—a simple bucket placed atop a wheel—enabling you to carry 10 or 15 shovelfuls at once, and even transport dirt beyond your yard.

But, as we know, the wheel didn't stop at wheelbarrows. It set the stage for a myriad of transportation advancements from horse-drawn buggies, automobiles, semi-trucks, to trains. Now, we can move dirt by the millions of shovelfuls across thousands of miles. This monumental shift took thousands of years, but the exponential impact of the wheel on humanity is undeniable.

Like the wheel, generative AI could be a foundational invention. Already, people are starting to build wheelbarrow-like applications on top of generative AI, with small but impactful use cases emerging seemingly every day: like in computer programming, songwriting, or medical diagnosis.

This is only the beginning, much like the initial advent of the wheelbarrow. Just as the wheelbarrow was a precursor to larger transportation modes, these initial applications of generative AI mark the start of much more profound implications in various domains.

One area in particular where I'm excited to see this potential unfold is leadership. As we stand on the brink of this new era, we find ourselves transitioning from a leadership style that can only influence what we touch, constrained by our own time. Many of us live "meeting to meeting", unable to manage a team of more than 7-10 people directly. Even good systems can only help so much in exceeding linear growth in team performance.

However, with the advent of generative AI, we're embarking on a new journey, akin to moving from the shovel to the wheelbarrow. Tools like ChatGPT can serve as our new 'wheel', helping us leverage our leadership abilities. In my own experiments, I've seen some promising beginnings:

A project manager can use ChatGPT to create a project charter that scopes out a new project outside their primary domain of expertise. This can be done at a higher quality and in one quarter or one tenth of the usual time.

A product manager can transcribe a meeting and use ChatGPT to create user stories for an agile backlog. They could also quickly develop or refine a product vision, roadmap, and OKRs for annual planning—achieving higher quality in a fraction of the time.

A people leader can use ChatGPT as a coach to improve their ability to lead a team, relying on the tool as an executive coach to boost their people leadership skills faster and more cost-effectively than was possible before.

These are merely the wheelbarrow-phase applications of generative AI applied to leadership. Now, let's imagine the potential for '18-wheeler' level impact. Given the pace of AI development, it's plausible that this kind of 100x or 1000x impact on leadership could be realized in mere decades, or possibly even years:

Imagine a project manager using AI to manage hundreds of geographically distributed teams across the globe, all working on life-saving interventions like installing mosquito nets or sanitation systems. If an AI assistant could automatically communicate with teams by monitoring their communications, asking for updates, and creating risk-alleviating recommendations for a human to review, a project manager could focus on solving only the most complex problems, instead of 'herding cats.'

Consider a product manager who could ingest data on product usage and customer feedback. The AI could not only assist with administrative work like drafting user stories, but also identify the highest-value problems to solve for customers, brainstorm technical solutions leading to breakthrough features, create low-fidelity digital prototypes for user testing, and even actively participate in a sprint retrospective with ideas on how to improve team velocity.

Envision a people leader who could help their teams set up their own personal AI coaches. These AI coaches could observe team members and provide them with direct, unbiased feedback on their performance in real time. If all performance data were anonymized and aggregated, a company could identify strategies for improving the enterprise’s management systems and match every person people to the projects and tasks they can thrive, and are best suited for, and actually enjoy.

Nobody has invented this future, yet. But the potential is there. What if we could increase the return on investment in leadership not by 2x or 5x, but by 50x or 100x? What if the quality of leadership, across all sectors, was 50 to 100 times better than it is today?

We should be dreaming big. It's uncertain whether generative AI will be as impactful as the wheel, but imagining the possibilities is the first step towards making them a reality.

Generative AI holds the potential to revolutionize not only computer programming but also leadership. Such a revolutionary improvement in leadership could lead to a drastically improved world.

When it comes to the impact of Generative AI on leadership, the sky's the limit. Let's dream BIG.

Photo by Ēriks Irmejs on Unsplash

The Leadership Trifecta: Management, Leadership, Authorship

When we choose to lead, the first question we must answer is: who are we leading for?

Are we choosing to lead to enrich ourselves or everyone? Are we doing this for higher pay, social status, career advancement, and spoils? Or, are we doing this to improve welfare for everyone, enhance freedom and inclusion, or better the community?

If you're not in it for everyone (including yourself, but not exclusively or above others), you might as well stop reading. I am not your guy - there are plenty of others who have better ideas about power, career advancement, or gaining increased social status.

But if you're in it for everyone, if you're willing to take the difficult path to do the right thing for everyone in the right way, you probably struggle with the same questions I do, including this big one: what does choosing to lead even entail? Do I need to lead or manage? What am I even trying to do?

Is the goal management or leadership?

For many years, I’ve rolled my eyes whenever someone starts talking about leadership versus management or how we need people to transcend from being “managers” and elevate their game to become “leaders.” In my head, I'd question anytime this leadership vs. management paradigm comes up: “what are we even talking about?”

After many years, I finally have a point of view on this tired dialogue: management, leadership, and authorship all matter. What matters is the nuance, because the three affect dynamics at different levels of organization: management affects individual dynamics, leadership affects team dynamics, and authorship affects ecosystem dynamics.

Management, Leadership, and Authorship

Management, though the term itself is not what matters, can be defined as the practice of influencing individual performance. Think "1 on 1" when considering management. In management mode, the goal is to ensure that every individual is contributing their utmost.

Management primarily influences individual dynamics. Hence, when discussing management, we often refer to directing work, coaching, providing feedback, and developing talent. These are the elements that shape individual performance.

Similarly, leadership can be viewed as the practice of enhancing team performance as a collective unit. Think "the sum is greater than its parts" when contemplating leadership. In leadership mode, the goal is to ensure the team can make the highest possible contribution as a single unit.

Leadership predominantly affects team dynamics, which is why discussions about leadership often involve vision, strategy, culture, and processes. These elements impact the performance of a team functioning as a single unit.

Authorship, however, is the practice of influencing the performance of an entire network of teams and organizations aiming to achieve collective impact, often without formal or centralized coordination.

Authorship has become more feasible in recent history due to the rise of the internet. Unlike 50 years ago, many of us now have the opportunity to consider authorship because we can communicate with entire networks of people.

When considering authorship, think of it as being part of a movement that's larger than ourselves. In authorship mode, the goal is to mobilize an entire network to benefit an entire ecosystem - whether it's an industry, a community, a specific social issue or constituency, or in some cases, society as a whole. The aim is to ensure that the entire network is making the highest possible positive contribution to its focused ecosystem.

Authorship primarily affects ecosystem dynamics. That's why, when I ponder authorship, I think about concepts like purpose, narratives, opportunity structures, platforms, and shaping strategies. These elements influence entire networks and mobilize them to create a collective impact, particularly when they're not part of the same formal organization.

To illustrate, consider a software development company. In the context of management, the team lead may ensure every developer is performing at their best by providing guidance, setting clear expectations, and offering constructive feedback.

When it comes to leadership, the same team lead would be responsible for setting the vision for their team, aligning it with the company's goals, creating a positive team culture, and facilitating effective communication.

Authorship, however, would usually (but not necessarily) involve the CEO or top management. They would work towards building industry partnerships, contributing to open-source projects, or organizing industry conferences, ultimately aiming to influence the broader tech ecosystem, perhaps to achieve a broader aim like improving growth in their industry or solving a social problem - like privacy or social cohesion - through technology.

It all boils down to three questions:

Management question: On a scale of 1 to 100 how much of my potential to make a positive impact am I actually making?

Leadership question: On a scale of 1 to 100, how much of our team’s potential to make a positive impact are we actually making?

Authorship question: On a scale of 1 to 100, how much of our potential positive impact are we making, together with our partners, on our ecosystem or the broader world?

To assess your potential impact on a scale from 1 to 100, start by understanding the maximum positive impact you, your team, or your ecosystem could theoretically achieve. This '100' could be based on benchmarks, best practices, or even ambitious goals. Then, honestly evaluate how close you are to that maximum potential. This is not a perfect science and will require introspection, feedback, and perhaps even some experimentation. The important thing is to have a reference point that helps you understand where you are and where you could go.

In my own practice of leading, these are the questions I have been starting to ask myself and others. These three questions are incredibly helpful and revealing if answered honestly.

To really make a positive impact, I’ve found that it’s important to ensure all three dynamics - individual, team, and ecosystem - are examined honestly. If we truly are doing this to benefit everyone (ourselves included) we need to be good at management, leadership, and authorship.

Developing skills in these three areas isn't always straightforward, but you can start small. The easiest way I know of is to begin asking these three questions. If you’re in a 1-on-1 meeting or even conducting your own self-reflection, ask the management question. If you’re in a weekly team meeting, ask the leadership question. If you’re meeting with a larger team or a key partner, ask the ecosystem question.

Beginning with honest feedback initiates a continuous improvement engine that leads to enhancement in our capabilities of management, leadership, and authorship.

In conclusion, whether we're discussing management, leadership, or authorship, it's clear that each plays a crucial role in achieving positive impact. From enhancing individual performance to influencing entire ecosystems, each area has its distinct but interrelated role. As leaders, our challenge and opportunity lie in understanding these nuances and developing our capabilities in all three areas. Remember, it's not about choosing between management, leadership, and authorship - it's about embracing all three to maximize our collective potential.

I'd love to hear your thoughts on these three aspects of leading - management, leadership, and authorship. How have you balanced these roles in your own leadership journey? What challenges have you faced? Feel free to share your experiences and insights in the comments below or reach out to me personally.

Photo by Aksham Abdul Gadhir on Unsplash

Maximizing Organizational Performance: 7 Key Questions

Leaders are often charged with "making the organization perform better." That's an incredibly difficult mission unless we understand what an organization, especially ours, is and how it works. Only then can we diagnose organizational problems and make improvements.

This is a pretty long, nerdy post, so here's the tl;dr for those in a hurry, and for those who need a little taste to prove the read is worth it.

If you're trying to make an organization perform better, start by asking (just) seven questions. I think you'll make sense of your biggest problems pretty quickly:

1. Value Proposition: What do we create that other people are willing to sacrifice something (i.e., pay) for?

2. Market: Who cares about what we have to offer?

3. Capabilities: What are the handful of things we really need to be good at to create something of value?

4. Go-to-Market Systems: How will we engage with our market?

5. Resource Capture Systems: How does the organization get the resources it needs?

6. Collective Action Systems: How will we work together to turn our capabilities into something of value?

7. Investment Systems: How will we develop the capabilities that matter most?

8. Making organizations better is hard, but it doesn't have to be complicated.

Leaders are often charged to “make the organization perform better”. That’s an incredibly difficult mission unless we understand what an organizations, especially ours, is and how it works. Only then can we diagnose organizational problems and make improvements.

This is a pretty long, nerdy, post so here’s the tl;dr for those in a hurry, and for those that need a little taste to prove the read is worth it.

If you’re trying to make understand and organization and help it perform better, start with asking (just) seven questions. I think you’ll make sense of your biggest problems pretty quickly:

1. Value Proposition: What do we create that other people are willing to sacrifice something (i.e., pay) for?

2. Market: Who cares about what we have to offer?

3. Capabilities: What are the handful of things we really need to be good at to create something of value?

4. Go-to-Market Systems: How will we engage with our market?

5. Resource Capture Systems: How does the organization get the resources it needs?

6. Collective Action Systems: How will we work together to turn our capabilities into something of value?

7. Investment Systems: How will fwe develop the capabilities that matter most?

Making organizations better is hard, but it doesn’t have to be complicated.

The Seven-Part Model of Organizations

So, what is an organization?

I'd propose that an organization, at its simplest, is only made up of seven components:

• Value Proposition

• Market

• Capabilities

• Go-to-Market Systems

• Resource Capture Systems

• Collective Action Systems

• Investment Systems

If we can understand these seven things about an organization, we can understand how it works and consequently make it perform better. There are certainly other models and frameworks for understanding organizations (e.g., McKinsey 7-S, Business Model Canvas, Afuah Business Model Innovation Framework) which serve specific purposes - and I do like those.

This seven-part model of organizations is the best I've been able to produce which maintains simplicity while still having broad explanatory power for any organization, not just businesses. Each component of the model answers an important question that an organization leader should understand.

The seven parts (Detail)

The first three parts of the model are what I think of as the outputs - they're the core foundation of what an organization is: a Value Proposition, a Market, and a set of Capabilities.

Value Proposition: What do we create that other people are willing to sacrifice something (i.e., pay) for?

The Value Proposition is the core of an organization. What do they produce or achieve? What is the good or the service? What makes them unique and different relative to other alternatives? This is the bedrock from which everything else can be understood. Why? Because the Value Prop is where the internal and external view of the organization come together - it's where the rubber meets the road.

It's worth noting that every stakeholder of the organization has to be satisfied by the Value Proposition if they are to engage with the organization: customers, constituents, shareholders, funders, donors, employees, suppliers, communities, etc.

Market: Who cares about what we have to offer?

Understanding the Market is also core to an organization because any organization needs to find product-market fit to survive. This question really has two subcomponents to understand: who the people are and what job they need to be done or need that they have that they're willing to sacrifice for.

It's not just businesses that need to clearly understand their Markets - governments, non-profits, and even families need to understand their Market. Why? Because no organization has unlimited resources, and if the Value Proposition doesn't match the Market the organization is trying to serve, the organization won't be able to convince the Market to part with resources that the organization needs to survive - whether that's sales, time, donations, tax revenues, or in the case of a family, love and attention from family members.

Capabilities: What are the handful of things we really need to be good at to create something of value?

Thus far, we've talked about what business nerd types call "product-market fit," which really takes the view that the way to understand an organization is to look at how it relates to its external environment.

But there's also another school of thought that believes a firm is best understood from the inside out - which is where Capabilities come in.

Capabilities are the stuff that the organization has or is able to do which they need to be able to produce their Value Proposition. These could be things like intellectual property or knowledge, skills, brand equity, technologies, or information.

Of course, not all Capabilities are created equal. When I talk about Capabilities, I'm probably closer to what the legendary CK Prahalad describes as "core competence." Let's assume our organization is a shoe manufacturer. Some of the most important Capabilities probably are things like designing shoes, recruiting brand ambassadors, and manufacturing and shipping cheaply.

The shoe company probably also has to do things like buy pens and pencils - so sure, buying office supplies is a Capability of the firm, but it's not a core Capability to its Value Proposition of producing shoes. When I say "Capabilities," I'm talking about the "core" stuff that's essential for delivering the Value Proposition.

Finally, we can think of how Capabilities interact with the Value Proposition as an analog to product-market fit, let's call it "product-capability fit." Aligning the organization with its external environment is just as important as aligning it to its internal environment.

When all three core outputs - Value Proposition, Market, and Capabilities - are in sync, that's when an organization can really perform and do something quite special.

In addition to the three core outputs, Organizations also have systems to actually do things. These are the last four components of the model. I think of it like the four things that make up an organization's "operating system."

Go-to-Market Systems: How will we engage with our Market?

How an organization "goes to market" is a core part of how an organization operates. Because after all, if the product or service never meets the Market, no value can ever be exchanged. The Market never gets the value it needs, and the organization never gets the resources it needs. A good framework for this is the classic marketing framework called the 4Ps: Price, Product, Place, and Promotion.

But this part of the organization's "operating system" need not be derived from private sector practice. Governments, nonprofits, faith-based organizations, and others all have a system for engaging with their Market; they might just call it something like "service delivery model," "logic model," "engagement model," or something else similar.

The key to remember here is that go-to-market systems are not how parties within the organization work together; it's how the organization engages with its Market.

Resource Capture Systems: How will the organization get the resources it needs?

Just like a plant or an animal, organizations need resources to survive. But instead of things like food, sunlight, water, and oxygen, and carbon dioxide, organizations need things like money, materials, talent, user feedback, information, attention, and more.

So if you're an organizational leader, it's critical to understand what resources the organization needs most, and having a solid plan to get them. Maybe it's a sales process or levying of a tax. Maybe it's donations and fundraising. Maybe for resources like talent, it's employer branding or a culture that makes people want to work for the organization.

This list of examples isn't meant to be comprehensive, of course. The point is that organizations need lots of resources (not just money) and should have a solid plan for securing the most important resources they need.

Collective Action Systems: How will we work together to turn our capabilities into something of value?

Teamwork makes the dream work, right? I'd argue that's even an understatement. The third aspect of the organization's operating system is collective action.

This includes things like operations, organization structure, objective setting, project management approaches, and other common topics that fall into the realm of management, leadership, and "culture."

But I think it's more comprehensive than this - concepts like mission, purpose, and values, decision chartering, strategic communications, to name a few, are of growing importance and fall into the broad realm of collective action, too.

Why? Two reasons: 1) organizations need to move faster and therefore need people to make decisions without asking permission from their manager, and, 2) organizations increasingly have to work with an entire network of partners across many different platforms to produce their Value Proposition. These less-common aspects of an organization's collective action systems help especially with these challenges born of agility.

So all in all, it's essential to understand how an organization takes all its Capabilities and works as a collective to deliver its Value Proposition - and it's much deeper than just what's on an org chart or process map.

Investment Systems: How do we develop the capabilities that matter most?

It's obvious to say this, but the world changes. The Market changes. Expectations of talent change. Lots of things change, all the time. And as a result, our organizations need to adapt themselves to survive - again, just like Darwin's finches.

But what does that really mean? What it means more specifically is that over time the Capabilities an organization needs to deliver its Value Proposition to its Market changes over time. And as we all know, enhanced Capabilities don't grow on trees - it takes work and investment, of time, effort, money, and more.

That's where the final aspect of an organization's operating system comes in - the organization needs systems to figure out what Capabilities they need and then develop them. In a business, this could mean things like "capital allocation," "leadership development," "operations improvement," or "technology deployment."

But the need for Investment Systems applies broadly across the organizational world, too, not just companies.

As parents, for example, my wife and I realized that we needed to invest in our Capabilities to help our son, who was having a hard time with feelings and emotional control. We had never needed this "capability" before - our "market" had changed, and our Value Proposition as parents wasn't cutting it anymore.

So we read a ton of material from Dr. Becky and started working with a child and family-focused therapist. We put in the time and money to enhance our "capabilities" as a family organization - and it worked.

Again, because the world changes, all organizations need systems to invest in themselves to improve their capabilities.

My Pitch for Why This Matters

At the end of the day, most of us don't need or even want fancy frameworks. We want and need something that works.

I wanted to share this framework because this is what I'm starting to use as a practitioner - and it's helped me make sense of lots of organizations I've been involved with, from the company I work for to my family.

If you're someone - in any type of organization, large or small - I hope you find this very simple set of seven questions to help your organization perform better.

Making organizations better is hard, but it doesn't have to be complicated.

Corporate Strategy, CX, and the end of gun violence

What gut punches me about gun violence, beyond the acts of violence themselves, is not that we’ve seemed to make little progress in ending it. What grates me is that we shouldn’t expect to make progress. We shouldn’t expect progress because in the United States, generally speaking, we haven’t actually done the work to define the problem of gun violence clearly enough to even attempt solving it with any measure of confidence.

Gun violence is an incredibly difficult problem to solve, it’s layered, it’s complex, and the factors that affect gun violence are intertwined in knots upon knots across the domains of poverty, justice, health, civil rights, land use, and many others.

Moreover, it’s hard to prevent gun violence because different types of violence are fundamentally different, requiring different strategies and tactics. What it takes to prevent gang violence, for example, is extremely different from what it takes to prevent mass shootings. Forgive my pun, but in gun violence prevention, there’s no silver bullet.

I know this because I lived it and tried to be a small part in ending gun violence in Detroit. I partnered with people across neighborhoods, community groups, law enforcement, academia, government, the Church, foundations, and the social sector on gun violence prevention - the best of the best nationwide - when I worked in City Government, embedded in the equivalent of a special projects unit within the Detroit Police Department.

Preventing gun violence is the hardest challenge I’ve ever worked on, by far.

Just as I’ve seen gun violence prevention up close - I’ve also worked in the business functions of corporate strategy and customer experience (CX) for nearly my entire career - as a consultant at a top tier firm, as a graduate student in management, as a strategy professional in a multi-billion dollar enterprise, and as a thinker that has been grappling with and publishing work on the intricacies of management and organizations for over 15 years.

(Forgive me for that arrogant display of my resume, the internet doesn’t listen to people without believing they are credentialed).

I know from my time in Strategy and CX that difficult problems aren’t solved without focus, the discipline to make the problem smaller,  accepting trade-offs, and empathizing deeply with the people we are trying to serve and change the behavior of.

This is why how we approach gun violence in the United States, generally speaking, grates me. Very little of the public discourse on gun violence prevention - outside of very small pockets, usually at the municipal level - gives me faith that we’re committed to the hard work of focusing, making the problem smaller, accepting trade-offs and empathizing deeply with the people - shooters and victims - we are trying to change the behavior of.

If I had to guess, there are probably less than 100 people across the country who have lived gun violence prevention and business strategy up close, and I’m one of them. The solutions to gun violence will continue to be elusive, I’m sure - just “applying business” to it won’t solve the problem.

However, all problems, especially elusive ones like gun violence, are basically impossible to solve until they are defined clearly and the strategy to achieve the intended outcome is focused and clearly communicated. To understand and frame the problem of gun violence, approaches from strategy and CX are remarkably helpful.

This post is my pitch and the simplest playbook I can think of for applying field-tested practices from the disciplines of strategy and CX to gun violence prevention. My hope is that by applying these techniques, gun violence could become a set of solvable problems. Not easy, but solvable nonetheless.

If you can’t put it briefly and in writing the strategy isn’t good enough

The easiest, low-tech, test of a strategy, is whether it can be communicated in narrative form, in one or two pages. If someone trying to lead change can do this effectively, it probably means the strategy and how it’s articulated is sound. If not, that change leader should not expect to achieve the result they intend.

The statement that follows below is entirely made up, but it’s an illustration of what clear strategic intent can look like. I’ve written it for the imaginary community of “Patriotsville”, but the framework I’ve used to write it could be applied by any organization, for any transformation - not just an end to gun violence. Further below I’ll unpack the statement section by section to explain the underlying concepts borrowed from business strategy and CX and some ideas on how to apply them.

Instead of platitudes like, “we need change” or “enough is enough” or “the time is now”, imagine if a change leader trying to end gun violence made a public statement closer to the one below. Would you have more or less confidence in your community’s ability to end gun violence than you do now?

Two-Pager of Strategic Intent to End Gun Violence in Patriotsville

We have a problem in Patriotsville, too many young people are dying from gunshot wounds. We know from looking at the data that the per capita rate of youth gun deaths in our community is 5x the national average. And when you look at the data further, accidental gun deaths are by far the largest type of gun death among youth in Patriotsville, accounting for 60% of all youths who die in our community each year. This is unacceptable and senseless heartbreak that’s ripping our community apart by the seams.

I know we can do better - we can and we will eliminate all accidental shooting deaths in Patriotsville within 5 years. In five years, let’s have the front page stories about our youth be for their achievements and service to our community rather than their obituaries. By 2027 our vision is no more funerals for young people killed by accidental shootings. We should be celebrating graduations and growth, not lives lost too early from entirely preventable means.

We know there are other types of gun violence in our community, and those senseless death are no less important than accidental shootings. But we are choosing to focus on accidental shootings because of how severe the problem is and because we have the capability and the partnerships already in place to make tangible progress. As we start to bend the trajectory of accidental shootings, we will turn our focus to the next most prevalent form of gun violence in our community: domestic disputes that turn deadly.

Our community has tried to have gun buybacks and free distribution of gun locks before. For years we have done these things and nothing has changed. So we started to do more intentional research into the data, the scholarship, and best practices, yes. But more importantly, we started to talk directly with the families who have lost children to accidental shootings and those who have had near misses.

By trying to deeply understand the people we want to influence, we learned two very important things. First, we learned that the vast majority of accidental shootings in Patriotsville have victims between the ages of 2 and 6. This means, we have to focus on influencing the parents and caregivers of children between the ages of 2 and 6.

And two, we learned that in the vast majority of cases, those adult owners of the firearms had access to gun locks and wanted to use them, but just never got around to it.

What we realized the more we talked with people and looked into the data, is that gun locks could work to reduce accidental shootings and that access wasn’t an issue - we just needed to get people to understand how to use gun locks and realize that it wasn’t difficult or a significant deterrent to the use of the firearm in an emergency.

So what we intend to do is work with day care providers to help influence the behavior of parents and caregivers of children who are in kindergarten or younger. We’re going to partner with the gun shop owners in town who desperately want their firearms to be stored safely. And we’re going to help families have all the resources they need to create a system within their entire home of securing firearms.

We’re proud to announce the “Lock It Twice” program here today in Patriotsville. There are many key roles in this plan. Gun shop owners and local hunting clubs are going to have public demonstrations on how to use gun locks and help citizens practice to see just how easy it is to use them. Early childhood educators and the school district are going to create a conversation guide for teachers to discuss with parents during parent teacher conferences. And finally, the local carpenters union, is going to help folks to make sure there are locks on the doors of the primary rooms where guns are kept. The community foundation is going to fund a program where families can get a doorknob replaced in their home for free.

We’re all coming together to end accidental shootings in our community once and for all - and we’re going to do it creatively and innovatively, because we know marketing campaigns and free gun locks don’t actually work unless they’re executed as part of a comprehensive strategy.  To this end, we’re committing $2 Million of general fund dollars over the next five years to get this done - we are committed as a government and we invite any others committed to the goal to join us with their time, their talent, or financial backing.

Finally, I’d like to thank the leadership team of our local NRA chapter and Sportsmans’ club who helped us get access to their members and really understand the problem and the challenge in a deep and intimate way. We couldn’t have come up with this solution without their help.

We have said for so long that the time is now. And the time finally is now - we are focused, and we’re committed to ending accidental shootings in our community. In a few short years, if we work together, we know we can end these senseless deaths and never have a funeral for a young person accidentally shot and killed in this community ever again.

Unpacking the key elements of the two-pager of strategic intent

Again, the statement above is entirely an illustration and entirely made up. Heck, it’s not even the best writing I’ve ever done!

But even if it’s not true (or perfect) it’s helpful to have an example of what clearly articulated strategy and intent can look like. I’ve picked it apart section by section below. A narrative of strategic intent can be distilled into 10 elements. Literally 10 bullet points on a paper could be enough to start.

Element 1: Acknowleding the problem - “too many people are dying of gunshot wounds”

The first step is acknowledging the problem and communicating why change is even needed. This question of “why” is under-articulated in almost any organization or on any project I’ve ever been a part of. This is absolutely essential because change requires discretionary effort and almost nobody gives that discretionary effort unless they understand why it’s needed and why it matters.

Element 2 - The Big, Hairy, Audacious, Goal (BHAG): “we will eliminate all accidental shooting deaths in Patriotsville within 5 years”

The second step is to set a goal - a big one that’s meaningfully better than the status quo. This question of “for what” is essential to keep all parties focused on the same outcome. What’s critical for the goal is that it has to be specific, simple, and outcomes-based. Vague language does the team no good because unless the goal is objective, all parties will lie to themselves about progress. It should go without saying, but I’ll say it anyway: it’s practically impossible to lead collective action without a clear goal.

Element 3 - The Statement of Vision: “no more funerals for young people killed by accidental shootings”

The third element helps people more deeply understand what the goal means in day to day life. The vision is a deepening of detail on the question of “what”.

Having an understanding of the aspirational future world helps everyone understand success and what the future should feel like. This is important for two reasons: 1) it clarifies the goal further by giving it sensory detail, and, 2) it makes the mission memorable and inspiring.

In reality, the change leader needs to articulate the vision, in vivid sensory detail, over and over and with much more fidelity than I’ve done in this two-pager. Think of the vision statement I’ve listed in the two-pager as the headline with much more detail required behind the scenes and with constant frequency over the course of the journey.

Element 4 - Where to Play: “But we are choosing to focus on accidental shootings because of how severe the problem is and because we have the capability and the partnerships already in place to make tangible progress”

Where to play is one of the foundational questions of business strategy. The idea is that there are too many possible domains to play in and every enterprise needs to double down and focus instead of trying to do everything for all people. This isn’t a question of “what” as much as it is a question of “what are we saying no to.”

In the case of Patriotsville, the two-pager describes the reasons why the community should focus on accidental shootings (severity and existing capabilities / partnerships) and something important that the community is saying no to (domestic violence shootings). It’s essential to clearly articulate what the team is saying no to so that everyone doubles down and focuses limited resources on the target. Trying to “boil the ocean” is the surest way to achieve nothing.

Element 5 - Identifying the target: “we have to focus on influencing the parents and caregivers of children between the ages of 2 and 6”

There’s substantial time spent describing how the change team is focusing on the specific people they’re trying to influence, parents and caregivers of children aged 2-6. Identifying this specific segment is important, and an example of the ‘for who” question. Who are we trying to serve? Who are we not? What do they need? Without this, there is no possibility of true focus. Defining who it’s for is an essential rejoinder to the “where to play” question.

Element 6 - Deep Empathy and Understanding: “By trying to deeply understand the people we want to influence, we learned two very important things”

The two-pager talks about the deep observation and understanding of the “consumer” that the team took the time to do. This yielded some critical insights on how to do something that actually works.

There’s a whole discipline on UX (User experience) and CX (Customer experience), so I won’t try to distill it down in a few sentences - but a broader point remains. To change the behavior of someone or to serve someone, you have to really understand, deeply, what they want and need. When problems are hard, the same old stuff doesn’t work. To find what does work, the team has to listen and then articulate the key insights they learned to everyone else so that everyone else knows what will work, too.

Element 7 - How to Win: “we realized that gun locks could work to reduce accidental shootings and that access wasn’t an issue - we just needed to get people to understand how to use gun locks, and realize that it wasn’t difficult or a significant deterrent to the use of the firearm in an emergency”

“How to win” is the second of the foundational questions asked in business strategy. It raises the question of “how.” Of all the possible paths forward, which ones are we going to pursue, and which are we going to ignore? That’s what this element describes.

Because again, just like the “where to play” question, we can’t do every implementation of every strategy and tactic. We have to make choices and be as intentional as possible as to what we will do, what we won’t, and our reasons why.

By articulating “how to win” clearly, it keeps the team focused on what we believe will work and what we believe is worth throwing the kitchen sink at, so to speak. Execution is hard enough, even without the team diluting its execution across too broad a set of tactics.

What I would add, is that we don’t always get the how right the first time. We have to constantly pause, learn, pivot, and then rearticulate the how once we realize our plan isn’t going to work - the first version of the plan never does.

Element 8 - Everyone’s Role: “There are many key roles in this plan”

Element 8 gets at the “who” question. Who’s going to do this work? What’s everyone’s important role? What’s everyone’s job and responsibility?

Everyone needs to know what’s expected of them. And quite frankly, if a change leader doesn’t ask people to do something, they won’t. It seems obvious, but teams I’ve been on haven’t actually requested help. Heck, I’ve even led initiatives where I’ve just assumed everyone knows what to do and then been surprised when nobody on the team acts differently. That’s a huge mistake that’s entirely preventable.

Element 9 - Credible Commitment: “To this end, we’re committing $2 Million of general fund dollars over the next five years to get this done”

Especially when it comes to hard problems, many people will wait to ensure that their effort is not a waste of time. Making a credible commitment that the change leader is going to stick with the problem nudges stakeholders to commit. By putting some skin in the game and being vocal about it publicly, a credible commitment answers the “are you really serious” question that many skeptics have when a change leader announces a Big, Hairy, Audacious, Goal.

Element 10 - The problem is the enemy: “Finally, I’d like to thank the leadership team of our local NRA chapter and Sportsmans’ club who helped us”

In my years, many ambitious teams get in their own way because they succumb to ego, blame, and infighting. Right away, it’s essential to make sure everyone knows that the problem is the enemy.

In this case, I’ve shared an example of how it’s possible to take seemingly difficult stakeholders, show them respect, and bring them into the fold. How powerful would it be if a group commonly thought of as an obstacle to ending gun violence (the gun lobby) was actually part of the solution and the change leader praised them? That sort of statement would prevent finger pointing and resistance to the pursuit of the vision. If the gun lobby is helping prevent gun violence, how could anyone else not fall in line and trust the process?

Conclusion

I desperately want to see an end to gun violence in my lifetime. It’s senseless. And honestly, I think everyone engaged in gun violence prevention has good intentions.

But we shouldn’t expect to solve the problem if we don’t take the time to understand it, articulate it in concrete terms, and communicate the vision clearly to everyone who needs to be part of solving it.

As one of the few people who have lived in both worlds - violence prevention and business strategy - I strongly believe tools from the corporate strategy and CX worlds have something valuable to offer in this regard.

Photo by Remy Gieling on Unsplash