We must create important jobs

As Robert and I left the campground sink after washing the dishes, he was a little disappointed. He wanted to carry what he thought was more important: the 8L sack of potable water we’d use all day at our campsite, rather than the washbasin full of dishes.

I thought back to a lesson I learned at Student Council camp in high school: all jobs on the team are important.

At camp, years ago, one of our exercises was a simulation of a manufacturing process—we had to replicate a design, transport parts, and rebuild the design to spec in a different room. I felt unimportant as the truck driver—all I did was follow orders, wait around, and move parts from one room to another.

But my camp counselor reminded me during our debrief, “Could the team have built the design without you driving the truck?” I learned one of the most important lessons in leadership: if it needs to be done, the job is important. And no matter what the job is, the person who does it should be treated with the same high level of respect as everyone else on the team.

That’s what I told Robert: it’s okay that the sack of water was too heavy for you to carry. You’ll be stronger someday. But carrying those dishes? We need those dishes too, and I appreciate you carrying them. You’re doing an important job.

Over the years, as I’ve taken on more leadership roles, the lesson I learned at camp has deepened. It’s not just about recognizing that all jobs are important and treating everyone with respect, regardless of status. It’s also about ensuring that everyone has a role that truly matters.

Too many people in too many organizations have jobs that underutilize their capabilities, sometimes in ways that are almost insulting. Generally, if someone is good enough to be hired, they want to contribute meaningfully. Not everyone aspires to senior roles, but almost everyone wants their job to be impactful, not bullshit.

Unfortunately, some leaders seem to think that their team members should figure out what’s important on their own—they can’t be bothered to help those with less power craft meaningful roles.

I don’t live by that standard. If we have more authority and status than someone else, we need to help them find and fulfill an important job. We need to create opportunities for others to be respected. Sure, it’s a two-way street, but more of that responsibility lies with those of us who have more authority.

One of the most impactful things we can do as leaders is to actively help others create roles that matter. When we create opportunities for everyone to contribute meaningfully, we not only respect them—we elevate the entire team.

We must create important jobs.

The Myth of Hard Work

My eldest sister, in her infinite wisdom, pointed out the subtle difference between hard WORK and HARD work, while we were WhatsApp video-ing across continents.

We were discussing a book we both happened to have read recently, Viktor Frankl’s Man’s Search for Meaning. 

Which, if you haven’t read it, I think you should. It’s an essential work for us in this century, helping us to understand what it means to be human, the extremities of human experience, and the boundlessness of our inner strength.

“Why is it that in those extreme circumstances [of a Nazi death camp] some people could have such a response of strength and courage, while others did not?”, I asked her.

“Hard work,” she replied.

And so I pressed her. What kind of hard work? What kind of work should we do to build up our courage?

“Doesn’t matter,” she replied, again, thoughtfully. She continued and explained the difference to me. It doesn’t matter what the work is, as long as it’s  challenging, and a struggle. To build our inner-strength and courage all that matters is that we do work that is hard.

If you’re like me - growing up in a well-to-do suburb, with educated parents - there is a myth you’ve probably been told. Everyone seems to be in on it.

If you work hard, you will make it, they tell us. You will be successful. You will have a good life. Perhaps you don’t even need to have grown up in a well-to-do suburb to have heard this myth. It’s pervasive in America.

Earlier in my twenties and thirties I thought this was a myth because hard work doesn’t necessarily lead to success, if you’re one of the people in this country who gets royally screwed because of your luck, the wealth you were born with, or one of many social identities.

What I got wrong, I think, is that there’s a bigger lie at play in the idea that hard work leads to a good life. The bigger lie, I think, is what hard work actually is.

When you’re told this myth, the hard work is presented like this:

Go to school, get good grades and get extra-curricular leadership credentials. That is hard. Get into a famous college, that is hard. Get good grades in an elite major at that famous college, that is hard. Then get a placement at an elite organization - could be an investment bank, could be a fellowship, could be a big tech firm, could even be an elite not-for-profit - that is hard. And do all this “hard” work and go forward and have a good, successful life.

What I realized  after talking with my sister is that all that stuff isn’t actually the hard stuff. We perceive it to be “hard” because it’s made so artificially, through scarcity. It’s only hard to get into a famous college or into a plum placement because there are a fixed number of seats. It’s difficult to be sure, and one has to be skilled, but it’s a well trodden path that is hard to fail out of once you’re in it, that happens to have more applicants than seats.

And everybody knows this. Everybody, I think, who plays this game knows that there’s not that much special about them that got them to this point. It’s luck, taking advantage of the opportunities that have been given, and plodding along a well trodden path. 

And I think most people, in their heart of hearts, knows that this game isn’t really hard because it’s not actually important. Degrees or lines on a resume don’t make a difference in the world. Getting a degree has no causal link to actually doing something of importance in the world. It’s an exercise to elevate our own status, without having to take any real risks or have any real skin in the game.

And I think this is why I have spent so much of my life having this fragile sense of accomplishment and confidence. I got good grades and was a “student leader” on paper and got into a good college. I did “well” there and got a placement at a prestigious firm where it was almost impossible to fail out. And so on.

Who cares? That didn’t create much value for anyone, save maybe for me. I was going down a well trodden path. I hadn’t actually done anything of any importance. And in my heart of hearts, I knew that. I felt like a fraud, because I was one. I hadn’t really done anything that hard or remarkable. I just played the game, didn’t fumble the ball I was handed, and was slightly luckier than the next person in line.

Of course I wouldn’t feel confident as a result of going down this well trodden path. Everything I had ever done was to build up a resume. That’s not hard.

So what’s hard?

Taking care of other people - whether it’s a child, a parent, a neighbor, or a sibling. It’s burying a loved one. It’s starting a company that actually makes other people’s lives better, even if it’s small. It’s taking that degree from a famous college and pushing from the bowels of a corporation, toward a new direction that actually solves a novel problem that everyone else thinks is ridiculous.

It’s marriage. It’s growing a garden from seeds. It’s baking a loaf of bread from scratch. It’s figuring out how to install a faucet because you don’t have the money to pay a plumber to do it. It’s making a sacrifice for others. It’s pulling a neighborhood kid out of trouble. It’s creating new knowledge and pioneering something nobody else has figured out. It’s telling the truth and being kind, consistently. This is the stuff that’s actually hard.

So yeah, one of the myths of hard work is that it leads to a good life - we know that isn’t fully true. But honestly, the bigger and more pernicious myth about hard work is that we’re lied to about what the truly important, hard work actually is.

The stuff we were told is “hard”, was all artificial and pursuing it left me fragile. It was only after getting chewed up by life in my late twenties, and going from fragile to broken, that I started to actually do the actually hard work of living.

And that’s when I actually started to feel inner-strength. 

When I wasn’t trying to chase a promotion, but was actually trying to work on a team that was trying to reduce gun violence, because our neighbors and fellow citizens were literally dying. That’s hard. When I lost my father suddenly and was picking up the pieces of the life I thought I would’ve had, and the father-son friendship we were finally developing. That’s hard. When I fell in love with my soon-to-be wife, we were married, adopted a dog, and had children; being a husband and father, that’s hard. Monitoring my diet and trying to exercise, not because I wanted to look jacked at the bar, but because I’m confronting and trying to delay my own mortality. That’s hard.

And I say all this, at the risk of sounding like a humble-bragging narcissistic, because I still doom-scroll on LinkedIn, all the time. 

I swaggle my thumb up and down the screen, seeing all the updates on promotions and new roles and elite grad school admissions. And I feel myself falling back into that hole of fragile pseudo-confidence, forgetting that I’ve learned all those accolades aren’t the hard work of real life. I forget the path of chasing status, money, and power is not the stuff that actually makes a difference in the world or what builds inner-strength and true courage.

I say all, out loud, this because I need help. I need help to not fall into that hole of that myth again. I need all of us in this collective - the collective that wants to live life differently than the myth we’ve been sold - to pull me back to the path of courage, goodness, and the hard and important work of real life. 

And finally, I write all this, as a reminder that if you are also in this collective of living differently, we are in this together, and I am here to pull you back, out of the hole of that myth, too.