Gift Giving is an Act of Rebellion

The name-dropping humblebrag makes me gag every time.

You’ve seen it—the LinkedIn post that’s technically about someone’s birthday but is really about how well-connected they are. Or the people groveling in the comments of an influencer’s post, hoping to get noticed. It’s embarrassing, but worse than that—it’s normal.

This is the epitome of how far, and how icky, “It’s not what you know, but who you know” can go.

But here’s the thing—I don’t actually think it’s who you know that matters. I think it’s who trusts you.

Because when someone asks me for an introduction, I work much harder at it if I trust both parties. And more recently, as we’ve leaned on a small network of angels in medicine when our son Griffin was in the hospital, I know that if our friends and family thought we were selfish, extractive, or poorly intended people, we wouldn’t have had the thunderous support we did.

So why do we so casually say things like, “It’s not what you know, it’s who you know”—as if it’s just the way the world works?

Because what we know also matters. Don’t we want our doctors, our legislators, our airplane mechanics, and our grocers to be competent? Of course, relationships are valuable—I’ve benefited surely from knowing the right people. But should we tolerate a culture where networks are framed explicitly as tools for extracting, exploiting, and getting ahead rather than as webs of goodness and trust—trust that helps people find their talent’s highest and best use and supports them when they need it most?

Again, I know networks are usually transactional, and I know this post is akin to screaming into the void. But how can I just shrug and dish out some equally morally negligent phrase like, “It is what it is” or “If you can’t beat ‘em, join ‘em”?

Isn’t a system of tribalistic favor-trading—where relationships are currency, where access and opportunity stay locked within exclusive circles, where people are reduced to their securitized economic value to another human being—exactly what we should be pushing back against?

A Network of Gifts

My friend Elizabeth just co-authored a paper in Daedalus on the economics of care, and I’ve been stewing on how they opened the article for about two weeks now:

Imagine a group of new parents sitting in a circle, feeding, soothing, and talking to their infants. Within our status quo economy, the only way to capture “value” from these activities is if each parent passes their child to another parent and charges for the services they provide. Some kind of “transaction” must occur.

Like the authors, I don’t want to live in a world that sees relationships this way. I don’t want us to reduce, and even celebrate, networks as a means of extracting unearned rewards or normalizing the idea that a person’s worth is what they can do for you.

That uncomfortable image is what goes through my head when I hear people say, “It’s not what you know, it’s who you know.”

So what if, instead of an affirming a Network of Favors, we built a Network of Gifts?

What if we pushed back against transactional networking by doing the opposite—giving gifts instead of favors?

Not expensive gifts. Not gifts with strings attached. But gifts that are hard to price, by design, and not meant to repay in-kind—gifts that remind people they are seen, valued, and cared for.

Here’s an example.

Last week at Mass, I saw a neighbor we adore but hadn’t seen in a while. We caught up for a few minutes in the donut line—it was nice.

A few days later, he showed up at our door, unannounced, with a small bag of inexpensive Legos for our kids and a $5 grocery store coupon for diapers.

Monetarily, it wasn’t a big thing. But that wasn’t the point. It was just a visit to check on us because I had mentioned some of the health issues Griffin had been having.

His visit was a gift—one of care and thoughtfulness with no explicit favor to return formally, though we will at some point, probably with a gift of extra cookies or and impromptu visit of our own. And it wasn’t something we could put a price on. Feeling seen, cared for, and valued for just existing is quite the opposite—it’s priceless.

There are so many priceless gifts:

• When an old friend checks in on you on a whim.

• When someone covers a meeting so you can pick up a sick kid.

• When someone puts in the effort to bring people together.

• When someone gives you a real hug when they know you need one.

• When someone lends you a book or tells you a story—not just because it’s interesting, but because it builds closeness.

These aren’t expensive favors with implied reciprocity. They’re priceless gifts without a return-by date.

And giving them—especially in a culture that teaches us to treat relationships as transactions—is a rebellious act.

Because every time we give these little, priceless gifts, we prove that we are more than a favor to be called in. We prove that not everything valuable in this world has a price.

Giving these gifts, over and over again, is a defiant act that shows another way to live—a way that directly counters the favor-focused culture that “It’s not what you know, it’s who you know” embodies.

If You’re Nodding Along, Do This Now

If you’ve been nodding as you read this, first, thank you.

Second, do something now. Join this little rebellion with a not-so-little action.

Pick up your phone. Text someone on a whim to say you’re thinking about them. You already care—so show them.

It’s a measured act, but still, one of generous rebellion.

And if we all do this, if we all celebrate these gifts with intention, we won’t just be screaming into the void.

We’ll be singing into the void.

And over time, we won’t just be lamenting the culture.

We’ll be changing it.