The internet gave us unlimited choice in a slew of markets. Not just a lot of choice, but unlimited choice.
It’s not just Amazon, there’s unlimited choice in much more intimate domains, too. Like places to live, religion, politics, and marriage. For marriage though, reviews, algorithms, and no-questions-asked return policies can’t help you.
In a world of unlimited choice, if you venture beyond the safety of the harbor, if you swing for the fences, if you skip the consensus pick…
If you venture into the murkiness of the long tail, you must listen with radical honesty to your heart and what calls upon it. You need to know the depths of your own soul. The only ones to whom you can turn, are the others who know your heart better than you.
In a world of unlimited choice, we must know who we are. I know of no other way.
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