To my friends of the mind,

Lately, I’ve been thinking about time and what we leave behind — not just for our children or our children’s children, but for those far down the line.

A generation, they say, is about 30 years. Ten generations? That’s 300 years. It makes me wonder: what could I pass on that lasts for one generation? And, more curiously, what could endure for 10?

One of the biggest lessons I learned while writing Character by Choice was this: to truly be good people, we need to think beyond ourselves. It’s not just about what we accomplish in our lifetimes, but about listening deeply to the call of something greater — something that stretches far into the future, beyond what we’ll ever see or experience. In fact, I’ve come to believe that selflessness becomes joyful when we shift our focus far beyond the present. When we know our actions aren’t ephemeral, but rooted in something that will last for generations, it deepens the sense of purpose and fulfillment. It’s this depth that sustains us, guiding us to work on things that really matter, even if we’ll never see the results.

Let’s say we’ve done the hard inner work, the kind that builds empathy for those distant future generations — the ones we’ll never meet but whose lives we still want to impact. So, what then? What do we actually do with that kind of perspective? How do we spend our time, knowing that we’re playing a much longer game?

I started asking myself this question and even opened it up to some friends on Facebook. Together, we came up with a list of ideas — some lighthearted, some heavy, but all worth considering. What I’ve realized through this process is that I want to focus more on the long game — the 10-gen stuff — instead of getting caught up in things that might only matter for one generation.

So, what might last for 10 generations? Here are some things that came to mind, from the obvious to the unexpected:

• Inventions

• Great companies and institutions that do the right thing

• Values and moral principles

• Beautiful heirlooms

• Novel, simple mental models

• The effects of unconditional love

• Trauma

• Recipes

• Wisdom

• Practical knowledge (e.g., how to can vegetables, how to lay a brick)

• Waste (e.g., plastics, radioactive material)

• Art

• Genetics and predisposition to disease

• A well-built house (or other very well-built things)

• Big beefs

• Spiritual beliefs / Religions

• Culture

• General-purpose technologies (e.g., electricity, the internet)

• The earth and climate

And then there’s the stuff that might burn bright for just one generation before it fades — things we invest time in but maybe shouldn’t overvalue in the long run:

• Inherited wealth

• Reputation / Fame

• Debt

• Status

• Most possessions

• Little beefs

• A “career”

• Incremental innovations

• Politics (for the most part)

• Pop culture

• Gadgets

• News

So, what do you think? What would you add to these lists? More importantly, do you believe the 10-gen stuff is worth striving for? Is it even something we can shape? I’d love to hear your thoughts — let’s keep the conversation going.

Always,

Neil