Imagine if at work...

...there were no emergencies when you got there in the morning, and were generally rare…

...meetings started and ended on time…

 ...competition for promotions wasn’t a clobberfest…

...everyone spent nearly 100% of the time on something that was valuable…

...priorities and anti-priorities were clear…

 ...saying please and thank you were common and sincere…

...when you arrived and left was flexible and predictable…

...interruptions were always important and worth it…

...everyone knew, believed in, and worked the bugs out of the plan…

...the customer’s voice was loud and clear…

...the product was so valuable that margins were comfortable and the customer sold it for you…

...you could always count on everyone to act with integrity…

…and no heroes, all-stars, or herculean efforts were ever needed because we had the right team in place all along.

Imagine if work - that is important, valuable, and sustainably profitable - is actually what happened at work.

For work to actually happen at work, there are three absolute musts: product-market fit, a sustainably profitable business model, and talent-role fit. Strategy is the process to figure out these three things, which makes strategy indispensable too.