If you use a version of this with your team, please let me know how it goes so that I can improve it.

The customers we serve have a deep conviction that __________. 

As a company we are committed to providing __________ so our customers are able to _________. Our customers want to be treated by us __________.

As a team, we are the folks in the company people come to for ________. Our work is important because ________.

My job is to deliver _______ to _______ in a manner that is ________. Our customers are happy to pay for this because ________. 

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If this isn’t clear and compelling it’s likely that ________.