If a strategy - whether it be for a company, family, team, or an individual life - doesn’t have clear priorities, it’s not a good strategy. That’s obvious. 

What’s less obvious is that a strategy must also clearly specify what’s not a priority, but could easily be confused for one. Why? Because we need boundaries and focus to operate at our best, and, resources are never limitless.

To be executed by real people in the real world, strategies need anti-priorities.