This post is a supplement to "How To Actually Build A Culture - What I've Learned"
Determining your company or team’s habitat is not a trivial pursuit. Ask yourself these two questions:
- What do your customers reward – execution or innovation?
- What is your operating environment in your market niche - simple & stable or complex & dynamic?
Of course, answering these questions is not trivial either. Here are some other guiding questions to help you come up with the right answers:
What do your customers reward – execution or innovation?
- Is your customer always going to what’s new?
- Are your customers fixated on price or quality?
- How often do your customers expect new products and services?
- Do you have a fan-base of early adopters in your market niche?
- Do customers know what they like and demand it?
- Are customers dissatisfied or bored with what companies in your niche offer?
What is the operating context in your market niche – simple & stable or complex & dynamic?
- Is your company or team divided into a lot of geographies or divisions?
- Do you interact with a lot of partners?
- Is there a new regulation that’s causing everyone to change?
- Is there a new technology that’s disrupting the status quo?
- Do customers have a lot of power when they’re making choices?
- Are there a lot of new entrants to your market niche?
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